TAEF Impulse for Investment Insider - November 2018
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Dear partners,
Innovative ways of financing
Finding appropriate financing for companies can be challenging in today’s world and extra challenging in our region. Traditional financing does not respond to all the financing needs of today’s companies. What other approaches are available to SME to finance growth? How are start-ups supported in the MENA region? How are companies financed given limited physical assets available for collateral and increased dependence on human talent and technology?
In this 2nd edition of TAEF Impulse for Investment Insider, we will focus on “innovative ways of financing”. You will find:
- The Tunisian magazine Le Manager 1st podcast Humans in business “TASME, the Fund - Very SME friendly.” This podcast features an interview with Hela Kaddour Fourati, TAEF’s COO and Managing Director as she introduces TASME, TAEF’s innovative SME financing model and a testimonial from one of our investees, Mr. Ala Belaifa, CEO of Rose de Sable. He talks about his growing his company and his partnership with TAEF.
We have also included 2 other articles:
- “Context and explanation of TASME’s investment approach” written by Tom Gibson, an independent consultant from SMEthink. This article talks in depth about our “royalty-based” investment or “revenue capital” model and how it is designed for SMEs’ needs.
- “The World Has Changed, and the Way We Do Business is No Exception” by Ahmed Alfi Founder at Sawari Ventures, an international venture capital firm that invests in people turning visionary ideas into market-leading companies in the Middle East and North Africa (MENA). This article sheds light on financing needs of today’s startup and the need for venture capital firms and accelerators such as FL6Labs in the MENA region.
Enjoy the reading!

Contrary to a bank which doesn’t have an active role in the company governance and contrary to also a classical private equity fund which strongly position itself in the capital and who themselves clearly ask an important role in the governance, TAEF defines itself in the middle that entrepreneurs like: what I call the “ middle moderated involvement”. We have noticed that entrepreneurs prefer being oriented than being directed

Hela Kaddour Fourati
TAEF COO and Managing Director
Tunisian American SME Fund, le fonds très PME-friendly
Humans in Business, épisode 1
Context and explanation of TASME’s investment approach
Written by Tom Gibson
The World Has Changed, and the Way We Do Business is No Exception
Ahmed Alfi Founder at Sawari Ventures
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To know more about TAEF, please visit our website:

Contact information:
Lilia Ben Yahia
Communication and PR Manager
+216 71 19 10 00
+216 21 18 45 86

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Taef · Immeuble Zenith rue de la bourse · 2 éme étage · Les jardins du lac 1053 · Tunisia

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