Best practices. Education. Industry disruptors. Leadership. Innovation. Technology. It’s all at the Innovative Dealer Summit. Register today, below!
Don't delay! Purchase your ticket(s) for the Preview Gala now!
The premier event of the Denver Auto Show, the Preview Gala gives you an exclusive peek at the newest car, truck and SUV models on the showroom floor, all against an elegant background of lavish appetizers and cocktails, entertainment and even a few gaming stations.

The Preview Gala is a celebration of Colorado’s new-car franchised dealerships, where you have the space to meet up with your peers from other dealerships — and stroll among the most technologically advanced and, let’s face it, sexy new vehicles on the market today.

What’s more, your being there will help some auto tech students with their tuition through a Clear the Air Foundation scholarship!

Just one week from today, join us for the 10th Annual Preview Gala!
Register now!
The Innovative Dealer Summit starts in one week! Top speakers! Several tracks, including Digital Marketing, Leadership/Management, Fixed Ops, Retail & Sales, Human Resources/Hiring and Legal/Regulatory
Register now for the Innovative Dealer Summit!
Free Denver Auto Show pass for your staff!
Details below:
Order your original letter now!
Have you ordered your
$2 off Denver Auto Show coupon yet?
Get your customized coupon!
Dealer workforce study
NADA’s Dealership Workforce Study measures the strengths of the business and helps dealerships make informed decisions on pay plans, benefits and work schedules and more. Participating dealerships will receive two complimentary reports: Automotive Retail: National & Regional Trends in Compensation, Benefits & Retention and Compensation, Benefits and Retention: How Your Dealership Compares
The deadline to participate is April 30. 
To enroll, visit For questions, call Dorenda Fisher at 703.556.8583 or email
From DMV – Douglas County

Did you know… the top reasons for rejected paperwork are…
This is a reminder to all member dealers sending sales persons to the Denver Auto Show that an off-premise permit must be obtained BEFORE the show open on April 4th, 2018. Under the regulation (1 CCR 205-1 at Regulation 12-6-102(16)):
  • “[i]n order to sell motor vehicles at a location away from the dealership, a motor vehicle dealer must apply for the appropriate off-premise permit.”
There are two types of permits available for off-premise sales. A Class One permit prohibits the execution of sales-related documents (contracts, purchase agreements, etc.) off-site. Those documents would need to be completed at the dealership at a later date.  A Class Two permit would allow for the execution of documents at the Denver Convention Center. Please choose your permit accordingly when submitting Form 2043 and the appropriate fee.

As in prior years, the Division will not issue a permit at the event; you must have Form DR 2043 and the proper fees submitted ahead of time to the Auto Industry Division, 1881 Pierce Street, Suite 112, Lakewood, CO, 80214. Note that while a DR 2034 has always been required, the form has been updated for this year. You can find this form here. Please note, nothing in this permit allows Sunday sales, even if a Sunday falls within the allowable dates of the permit.

For purposes of the Denver Auto Show, a permit is allowed for up to 20 calendar days. However, this permit must be available for inspection on the grounds of the auto show, not at a dealership, for the duration of the exhibit.

Every salesperson participating in the dealer’s exhibit must have acquired their salesperson license fourteen days prior to the show. This is a good time to review all salesperson licenses hanging in your store to ensure licenses are currently valid.

If you have any questions, please contact:
Tim Jackson                                                               
Direct: 303.282.1448                                           

Matthew Groves   
Direct: 303.282.1449
Automotive News
Colorado News:
Warranty reimbursement bill introduced to Colorado state Senate today
State Senator Jack Tate, R-Centennial, read the Warranty Reimbursement legislation across the Senate desk today.  It was assigned Senate Bill #SB-219.
Several Colorado dealers attended the Colorado Dealer Breakfast on Saturday during the NADA Show in Las Vegas.  Warranty Reimbursement bill sponsors, Senator Tate and Representative Tracy Kraft-Tharp were keynote speakers there.  Senator Tate told the attending dealers that he planned to read the bill across today.  Tate honored his commitment.  
Now the real fight begins.  The automakers are vehemently opposed to this bill. They are ready to make lots of trips into Colorado and fight over provisions of the bill. The average uplift for this type of legislation, nationally, equates to about $110,000 per year, per rooftop. Higher volume stores will be much more. That is the reason the legislation is fought so hard by the factories.
Over the next few weeks, between now and early May, as we move forward, we will keep you apprised of the developments and progress on the bill. We also plan a descriptor briefing during the Innovative Dealer Summit, scheduled for April 3 and 4 at the Colorado Convention Center.
If you have questions or need further information, please let us know.
Tim Jackson, CMP, CAE 
For more on the bill, CLICK HERE
CADA and Clear the Air Foundation featured in local publication
The Colorado Automobile Dealers Association and the Clear the Air Foundation were recently featured in The Faces of Whipplewood, which was published by Colorado Community Media. The 8-page insert features the work CADA does on behalf of our members, as well as the good the Clear the Air Foundation does not just for the air we breathe, but in providing scholarships to auto tech students — many of whom ultimately work for new car dealers.
For the full story, CLICK HERE
More Colorado News
Denver Auto Show is more than cars and trucks — the show means millions to the local economy
Denver Auto Show organizers want more from Colorado Convention Center and hope $60M helps them get it
Autonomous/driverless cars
Arizona governor suspends Uber’s ability to test self-driving cars
Waymo, Jaguar Land Rover partner on all-electric, self-driving fleet
Uber disabled safety component in self-driving car before fatal crash, company alleges
Next-gen Nissan Altima adds semi-autonomous propilot assist
Toyota pauses autonomous driving tests
Waymo chief says his tech could have avoided fatal Uber crash
Uber’s self-driving casualty
Manufacturer News
EPA said to side with carmaker calls to ease fuel rules
Ford teases new green SUV lineup, aiming to surpass Toyota as No. 1 in U.S. hybrids
What else gets under dealers’ skin?
GMC launches off-road AT4 brand with Sierra
Porsche positions itself against Tesla, on the road and beside it
Bonds & Forms
CADA has a fillable bond request form for new sales people! This new, fillable PDF form makes it easier, faster and more accurate for us to turn around your salesperson bond request. Because there’s no handwriting to decipher with this form, bond turnaround can be faster than ever. Just download the form, electronically fill it out and return to Khorrie Luther ( Questions? Call Khorrie: 303.457.5122.
Download the form
Contact Khorrie
More Events & Seminars
Sales Power Boost Seminar

Wednesday, May 16, 2018
Thursday, May 17, 2018
Send half your sales team one day and half the other day!
8 – 5 p.m.
CADA Headquarters
Presented by the Sales Academy, these two, one-day workshops will give your dealership team a boost in sales and profitability in the shortest amount of time possible.
Based on The Academy’s Y.E.S. Customer Engagement Process, your experienced team will pick up fresh techniques for today’s internet-educated customer. The Power Boost is designed for dealerships that want new ideas and directions for big-sale weekends and strong close outs.
Today’s customer requires an updated skill set — and even mindset — that needs to be adopted by sales professionals and managers.
Course instruction includes
  • The Science of the Sale
  • Basics of appointment setting
  • Determining the customer state in the buying process
  • Up front objection handling to move forward
  • Determine the emotion for vehicle
  • Correct vehicle selection
  • Basics of vehicle presentation
  • Ask the customer to purchase
  • Presenting numbers
  • Price objections
  • Trade objections
  • Cash objections
  • Payment objections
  • Working with the customer
Who should attend
Any sales person on your team — rookie or veteran. The content will help a rookie become more capable of operating in today’s sales market. It will give a veteran a boost in dealing with today’s customer, by giving him or her improved or updated engagement skills.
Why you should attend
The Sales Academy teaches sales professionals how to meet customers at their point in the buying process, not make them start over. Your sales team will pick up fresh techniques for today’s internet-educated customers.
$249 each for 5 people from your dealership
Send 3 people and your sales manager is FREE!
Phone: 303.831.1722
Mastery of Finance for Automobile Dealers:
A workshop that links finance to automobile dealership operations
Tuesday, June 19, 2018
8 a.m. – 5 p.m.
CADA Headquarters
Performance is measured on bottom-line results. Do your key decision makers know how to drive the bottom lines at an auto dealership?
Using a revolutionary and simple approach, learn to support your team’s management of sales, expenses and assets to improve profit, cash flow and return on capital.
In this one-day seminar, you’ll learn:
  • The three types of cash flow and which is most important to your daily operations
  • The relative profitability of the five lines of business at a dealership
  • How costs are allocated to dealership departments
  • How to distinguish cost of goods sold from operating expenses at a dealership
Topics covered include
Fundamentals of Finance
  • Key elements of business strategy
  • Structure and purpose of three financial statements
  • Distinguishing assets, liabilities and equity
  • Difference between cash and earnings
  • Three types of cash flow
  • Relationships of the three statements to each other and to dealership operations
  • Basic principles of finance
Financial Analysis and Decision Making
  • Analyzing auto dealer financial statements
  • Learning the three bottom lines — and how to improve them
  • Evaluating a dealer’s performance trends
  • Identifying crucial drivers and auto dealer KPIs
  • Managing working capital for dealerships
  • Making better strategic decisions
  • Applying financial knowledge to your job
  • Sources and uses of cash
Who should attend
This seminar is designed for non-financial professionals in every functional area of an auto dealer’s operations who need to:
  • Drive financial performance
  • Analyze strategic opportunities
  • Assess risk
  • Communicate financial priorities and results
$400/first person
$350/additional person
Did you miss the Military Lending Act webinar?

Good news! The webinar is available on demand from CADA, ready for you to attend at your own convenience! To get the webinar, click here.
Thank you to our 2017
Charity Preview Party Sponsors

For information about any of the Endorsed Provider’s products or services, contact
Polly Penna 
303.457.5119 office  |  303.945.6426  mobile
Copyright © 2018 CADA, All rights reserved.

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