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Buyer & Visitor Numbers Continue to Rise at WTM Africa 2019

WTM Africa continues to grow, once again charting more positive numbers after three successful days of #WTMA19 in the Host City of Cape Town, in April this year. *Travel Professional numbers are up 15% year-on-year, while the Hosted Buyer contingent grew by 20%.
The African continent’s premiere travel trade market drew 657 exhibiting companies, showcasing the best travel, tourism and related opportunities on offer – drawn from 31 different countries.
“The overwhelming impression left by WTM Africa 2019 is that there’s a sense of excitement about where inbound & outbound African travel & tourism is headed in the future,” says Megan Oberholzer, Portfolio Director: Travel, Tourism & Sports Portfolio for Reed Exhibitions South Africa. “The fact that we had more exhibitors, visitors and Hosted Buyers attending this year’s event than ever before, is a sign that Africa is well and truly open for business.

Image 1: Increasing number of exhibitors, visitors and Hosted Buyers at WTM Africa.
Hosted buyers for WTM Africa 2019 represented a cross-section of over 70 different countries from across the world, with buyers and exhibitors from new markets, including Thailand, Algeria, Rwanda, Ghana, Cote d’Ivoire attending.
In total, 31 African countries were represented at WTM Africa this year, across a variety of exhibitors and tourism boards. “Attendance from across Africa continues to grow and has cemented WTM Africa as the continent’s premiere travel trade exhibition,” says Oberholzer.
Image 2: 31 African countries were represented at WTM Africa this year.
Over 200 speakers from around the globe delivered talks and led debates about topics including digital trends & technology; the role of women in the industry; Responsible Tourism; investment in the African continent; Travel Influencer Marketing and the role that sporting events play in attracting tourism opportunities, and many others.
(*Numbers are subject to final audit by the Audit Bureau Council).
Looking to book your stand for #WTMA20? The event is confirmed for 6-8 April 2020 at the Cape Town International Convention Centre in the Host City of Cape Town. Confirm your Early Bird space at a discounted rate today! Visit or call +2711 549 8300 for more detail.
For more information or any media related questions relating to WTM Africa, please contact RedLip PR:
Robyn Elford
+27 83 460 5751
Casey van Niekerk
+27 82 214 7582
Notes to editors:

About World Travel Market
World Travel Market (WTM) portfolio comprises six leading B2B events across four continents, generating more than $7 billion of industry deals. The events are:
WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.1 billion of travel industry contracts. Next event: 4-6 November 2019 – London.
Travel Forward is a new travel technology event co-located with WTM London 2018 and part of the WTM portfolio of events. The inaugural Travel Forward conference, exhibition and buyer programme will take place on 4–6 November 2019 at ExCeL London, showcasing next-generation technology for travel and hospitality.
WTM Latin America attracts about 9,000 senior executives and generates about US$374 million of new business. Taking place in Sao Paulo, Brazil, this show attracts a global audience to meet and shape the direction of the travel industry. More than 8,000 unique visitors attend the event to network, negotiate and discover the latest industry news. Next event: 2-4 April 2019 – Sao Paulo.
WTM Africa launched in 2014 in Cape Town, South Africa. Nearly 5,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.
Next event: 10-12 April 2019 – Cape Town.
Arabian Travel Market is the leading international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2018 attracted almost 40,000 industry professionals, with representation from 141 countries over the four days. The 25th edition of ATM showcased over 2,500 exhibiting companies across 12 halls at Dubai World Trade Centre. Arabian Travel Market 2019 will take place in Dubai from Sunday, 28th April to Wednesday, 1st May 2019. To find out more, please visit:
CONNECT Middle East, India & Africa is a new route development forum co-located with Arabian Travel Market 2019. The inaugural event – taking place on 30th April and 1st May 2019 in Dubai – will include unlimited one-to-one pre-scheduled appointments, a conference programme, panel discussions and airline & industry briefings as well as an exhibition area dedicated to airport and suppliers.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events business, enhancing the power of face-to-face through data and digital tools at more than 500 events a year, in more than 43 countries, attracting more than seven million participants. Reed’s events are held in the Americas, Europe, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.
About Reed Travel Exhibitions
Reed Travel Exhibitions is the world’s leading travel and tourism events organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether they are global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have more than 35 years’ experience in organising world-leading travel exhibitions.
More information, please contact:
Paul Nelson – WTM Portfolio PR Manager
T: +44 (0)20 8910 7032/ M: +44 (0)79 1955 5510

Julia Newbound – WTM Portfolio PR Executive
T: +44 (0) 20 8910 7056
M: +44 (0) 7775 036 858
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