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Launching an Effective Mailer Starts with a Plan

Direct mail marketing is a powerful, profitable way to generate revenue and grow your business. While there are many factors that go into launching a successful campaign, the first and most important step is to start with a plan.

Postcard Retargeting Best Practices 1 of 5: Storytelling

Storytelling is a key skill that most marketers value, and have begun using in their messaging. Cognitive studies have shown that storytelling makes a stronger, longer-lasting impact on customers and memory. And it also has a big impact on the success of your postcard retargeting efforts.

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