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North Dakota Tourism E-newsletter
A Message from the Director

Happy summer! 

Our team is very excited about the strong numbers we are seeing due to our marketing efforts. Through May, our ads have reached
10.5 million potential visitors in print and 51 million digitally. Inquiries in May increased 24%. We will continue our focus on motivating trips to North Dakota by developing great content and advertising, engaging social media, generating national media coverage and counseling potential visitors on the phone and on-line. Our commitment to attracting more visitor revenue to communities statewide is solid.

We also are challenged to look at our operations and budget with an eye for improvement and synergy across government as we deal with major budget cuts. As part of the Department of Commerce’s reorganization, two positions within the Tourism Division were cut. While tourism development remains a viable goal, the lack of incentives, grants and dedicated funding forced the need to concentrate our efforts in marketing programs. We also reduced our visitor services staff with plans to disperse inquiries among staff with expertise in niche areas. Visitor service remains a priority, as we recognize that our state is large, diverse and not well known. The insight we provide can attract visitors to North Dakota and influence how long they stay.

As we shift into full summer gear, I hope your festivals are fantastic, your attractions buzzing and your beds are all full! Thanks for delivering on Legendary!


 
Ad Campaign in Full Swing

The North Dakota advertising campaign is in full swing. Through May, magazine ads, newspaper inserts and advertorials had reached 10.5 million potential visitors. Broadcast and cable television advertising began in key markets and wall murals were installed in the Minneapolis-St. Paul and Chicago O’Hare airports. Digital advertising reached a staggering 51 million impressions through May. This has translated into a 25% increase in website traffic YTD! And while digital campaign click-throughs have had a 63% increase, organic traffic also has risen 11.9%!
 
While border crossings and hotel occupancy rates have yet to rebound, we see growing interest in travel to North Dakota. There were more than 12,000 click-throughs from NDtourism.com to partner websites in May - a 53% month-over-month increase.
2018 International Powwow 

North Dakota Tourism's Sara Otte Coleman and Fred Walker joined partners Sheri Grossman from the Bismarck-Mandan CVB, Charley Johnson of the Fargo-Moorhead CVB and Suzie Kenner from the Devils Lake CVB and DMAND at the
2018 International Powwow in Denver. The North Dakota contingent had 82 appointments with travel trade reps in the North Dakota booth in addition to 33 media appointments during the Media Marketplace. Meetings were held with representatives from 19 countries. Global demand for North Dakota product and companies already sending clients to the state has never been higher!

Post-IPW FAMS Through North Dakota
Upon conclusion of IPW, North Dakota Tourism and its partners hosted four media and six travel trade representatives in North Dakota in May. The media were from France, United Kingdom, Australia and New Zealand and the trade reps from Norway, Denmark, France and Italy. FAM participants visited more than a dozen communities and numerous attractions that may be showcased around the world.
Journalists Highlight Fitness Travel in North Dakota

Three journalists whose work has appeared in publications like SHAPE, Women’s Health, Redbook, Men’s Fitness, Runner’s World, MindBodyGreen, SELF, SheKnows, Brit & Co., Washington Post, Chicago Tribune and the Houston Chronicle were on a FAM in North Dakota May 7-11. The group enjoyed numerous experiences in western North Dakota, including kayaking on the Missouri River, biking and paddleboard yoga at Harmon Lake. As the trip moved to the Badlands, writers took in the Enchanted Highway, had a guided tour of Theodore Roosevelt National Park, did sunrise yoga in the national park and sunset yoga at Bully Canyon. They also hiked the Maah Daah Hey Trail near the CCC Campground trailhead near the North Unit. Thank you to all of the partners that provided their Legendary support: 701 Cycle and Sport, Paddle On North Dakota, Bismarck-Mandan CVB, Theodore Roosevelt Medora Foundation, Theodore Roosevelt National Park and Nick Ybarra.
 
2018 Main Street Awards

North Dakota’s Main Street Initiative is a shared vision of healthy, vibrant communities that through fiscally responsible planning, attract the talent needed to support our growing economy. The Main Street Awards honor communities that show excellence in these principles by actively working to differentiate and enhance the quality of life for their residents.

Entries will be accepted until June 21, 2018.

ND Travel Matters
Travel matters by creating economic impact and quality of life amenities. Celebrate how travel matters and promote your destination by sharing your videos and posting on Facebook with @NDTravelMatters. Visit ND Travel Matters for video ideas. Share your own primary visitor stats, images that showcase the power of travel and stories of visitor experiences. We look forward to showcasing your destinations, events and communities. If you have questions on content or how to post to the page, contact Kim Schmidt for more information. To add your stories, contact Cassie Theurer or Alicia Ewen.
Travel Tidbits
  • Plan now to attend the next Midwest Travel Bloggers Conference June 13-15, 2019, in Medora.
  • The North Dakota DOT maintains an updated travel map. Click here for road conditions across North Dakota.
They Said It

“Location is ALWAYS second to the “primary draw” - that one thing that puts you on the map.”

Travel industry expert Roger Brooks, on how to attract visitors 
Copyright © 2017 NORTH DAKOTA TOURISM, All rights reserved.

Our mailing address is:
North Dakota Department of Commerce
Tourism Division
1600 E. Century Ave., Suite 2
Bismarck, N.D. 58503


 






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North Dakota Department of Commerce · Tourism Division · 1600 E. Century Avenue · Bismarck, ND 58503 · USA