I ate the Impossible Whopper at Burger King! It was fine, tasted like a shitty hamburger. It totally met my expectations.
The cool thing was it came with a manifesto about the burger and FAQs. It gave my wife and me something to talk about as we ate. Now I can tell others about the impact of plant-based meats.
Something like this would be helpful to send to customers who order our bracelet to spark their own conversations.
That’s why we're making these bracelets. Yeah, it sequesters a little bit of carbon but what we really want is people talking about how to make products out of this stuff in the air. It’s a conversation about what’s possible.
Here's a prototype insert that Sarah Thorpe made: