Of logos, mistakes and achievements
For our 12th UN Designers meetup, IOM brand designer Carlo Mendes took us into a 'branding 101' crash course where we were lucky enough to listen to his experience creating IOM corporate identity manual. It was a great opportunity to witness how visual communications are becoming a key factor in keeping international organizations relevant. In just a few years, IOM comms team has grown from five people to over thirty, and in that process it has become evident the need of a visual system to handle their growing body of work.
We were able to listen and learn from mistakes and achievements on the road to a successful branding exercise. A great part of the talk focused in the logo itself, its slogan – the trend of using a descriptor, 'UN Migration' and how to adapt it to all languages and all circumstances, eg: several logo renditions for different uses, or how important is to build a consultation group to gather support for your cause. It was a very enlightening talk that triggered many questions from the audience after the presentation. Thanks to all of you that attended. For those who did not, you can watch a video of the talk here. See you in the next one, after the summer!