Placing users in the data driving seat
The World Economic Forum proves that data-heavy reports don’t have to use fancy software to reach a wide audience. Rather, they just need to focus on what users actually want and to put functionality first.
For its more versatile and high-profile reports, such as The Future of Jobs and Global Competitiveness, WEF does this by providing a “Report Reader”. This is a console from which you can access pre-digested information in various formats: social media-ready data visualization; more traditional chart-based profiles broken intuitively into user-friendly categories, and key findings that, without the need for distracting visuals, are a great way to drive conversation. The console also links to relevant posts on the WEF blog.
The more detailed reports, such as the Global Gender Gap Report, also provide access to an interactive “data explorer”. Here basic yet sleek drop-down menus and/or an interactive map allow users to quickly access and download the information they need.
And for those still longing for the good old days, a full PDF version of the report is always available.