Hard case for road safety
When it comes to awarding creativity, there are plenty of well established awards such as RedDot or 4A's, but the D&AD awards are still on a league of their own. Also, they do take into account pro-bono work and reward creativity employ on good causes like disability or Amnesty's The Refugee Nation, and surprised by the ending of Evan's video, but the definitely big winner of this edition (10 awards) has been this campaign for raising awareness about the importance of wearing seat belts. We liked the amount of love put into developing the project, and its attention to detail. Please spend some time in meeting Graham, the only person designed to survive our roads.