Shaping our web together
When it comes to visual communications for international organizations, the struggle to keep up with evolving new channels is well-known. And online presence has, for some time already, been the elephant in the room.
Precisely because we are aware of the titanic endeavour that is to updating a big organization's corporate website (a true exercise in politics and diplomacy when involving content and form) that we salute the gradual revamping of the UN website.
For a start, it's put the user experience at the centre of the exercise, shifting the focus to becoming the hub for campaigns across the entire UN family. The idea was to make the UN.org website better reflect the latest UN activities, campaigns and priorities in a visually-oriented way and with less text. A new branding style has also been introduced, which is part of the brand book the UN Design Unit is building.
A new slogan, – "Shaping our future together"– seems the perfect icing on the cake of this user-centric approach.
This update reflects a positive trend, as ISO has recently launched a redesign, while ICRC, UNDP or WHO are all heading for this newsy, snappier and more visually-led approach. We just hope that it becomes the norm and the rest of us take note.