UN branded – first impressions
Around 70 people from over 25 organizations attended the 10th UN Designers & Visual Communicators meeting, organized together with the Perception Change Project team. UN BRANDED had the ambitious goal of looking at UN visual identity and branding issues. For that matter, we tried to gather voices covering different angles. Best scoop of the event was knowing that the design unit at NYC, in consultation with multiple UN offices and departments, is working in revamping the UN brand at Secretariat level. Hopefully, we will inform you more about this project at the end of Q1 2018. Regarding the panelists, Stefan Tschauko, brought us the academic perspective through his surveys and observations, discussing the need for a more cohesive approach to branding in the UN system; From the point of view of external design studios, Giacomo Frigerio, from Blossoming studio, shared good advice on how to bring identity to campaigns without losing creativity; Finally, Geoff Linsell, from Moving Brands, gave us some pointers regarding what it takes to build a successful brand.
Most importantly, the meeting opened up to a conversation which we hope will continue in other upcoming meetings.
For those who couldn't attend here is a dropbox link to access the presentations of our three panelists. And please, if you have a minute, fill this feedback form for us to better know how can we improve our meetings.