COVID-19: Creativity at home
It will come as no surprise that this newsletter is heavily focused on one subject: COVID-19. International organizations are playing a key role in fighting the virus, so we’re going to take a look at the role of the visual communicator role in this endeavour.
In terms of branding, the UN teamed up with TBWA Global to create a visual identity with a creative commons license that can be used by everyone on its own or coupled with your own organization's logo. In addition to the main logo, six icons were created to depict six actions based on key WHO and UN messaging. You can find the files and visual identity guidelines here.
WHO was caught almost by surprise as its campaign for World Health Day successfully linked the theme – support nurses and midwives – to current strong popular support for health workers. Also it’s totally revamped its Covid data visualization page, taking advantage of the services of media company Spinklr.
OCHA has also done a great job of creating and sharing a set of humanitarian icons for COVID-19. OCHA’s icons are used throughout the range of information products developed by and for the humanitarian community, such as maps, reports, infographics, and websites.
UNWomen created a set of illustrations to encourage social distancing, and in truth almost every agency has come out with its own worthy addition to the main communication guidelines set up by WHO. Special mention perhaps should go to the UN’s first attempt at launching a global call for creatives to help stop the virus, which was so successful that the deadline had to be extended. We take this as a sign on the increasing importance that the UN is giving to creativity in visual communications as an essential tool to achieve the organization's goals.