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Idaho in the News

New Members Appointed to Idaho Travel Council

Governor Brad Little appointed two new members to the Idaho Travel Council (ITC): Michael O’Brien of Moscow, representing Region 2, and Patrick Morandi of Meridian, representing Region 3. In addition to these new appointments, Mike Fitzpatrick of Sun Valley (Region 7), and Shawn Barigar of Twin Falls (Region 4), were both reappointed for new three-year terms on the ITC.

Welcome and congratulations to our newest (and returning) Idaho Travel Council members! We look forward to working with you.

Idaho Commerce Welcomes
New Director

Idaho Commerce is proud to welcome the department's new director, Tom Kealey. As a Treasure Valley business owner, Director Kealey’s extensive experience in the U.S. and abroad, coupled with his private sector know-how and vast business network, makes him an excellent selection for this important leadership role. 

“It’s a new career with new challenges,” said Director Kealey. “I’m excited for the opportunity to make an impact on Idaho and its future.” 

In this position, Director Kealey is responsible for retaining and attracting new businesses to Idaho, guiding Idaho businesses in international trade and sales, assisting communities to develop necessary infrastructure for business growth, promoting tourism domestically and internationally and encouraging innovation throughout the state. Welcome, Director Kealey!

New idaho travel guide
now available

We are so excited about the 2019 Official Idaho Travel Guide! This guide is a departure from previous designs, including an embossed cover and completely new interior content and layout. It's a bit of Idaho re-imagined – with a focus on amazing photos and big photo spreads, great editorial and strong storytelling and helpful information on how to access the experiences we’re highlighting. We believe this new book will give unique Idaho stories a special platform to stand out and ultimately inspire travelers to visit Idaho.
 
To request a quantity of Travel Guides for your visitor center or guests, please email Tina Caviness or call 208-780-5142. You can find the digital version on VisitIdaho.org in the Publications and Maps section or click the button below.

ATTRACTING SOLO TRAVELERS

Solo travel is becoming the new normal. With the ability to research and connect to destinations and locals before visiting, more people are scratching the travel itch on their own rather than waiting for a partner to join them. Solo travel is popular across all age groups but is a growing trend among two key audiences in the travel industry, baby boomers (born between 1946 and 1964) and millennials (born between 1981 and 1996).
 
To better position your destination or travel brand consider the following:
  • American women rank first in solo travel, with many planning multiple solo trips in a year
  • Solo travel is often tied to increased self-esteem and solo travelers are looking for experiences to help them grow as a person
  • Social media is a large factor in the uptick of solo travel as people can find connections digitally to the places that match their needs, whether that’s an easy place to socialize or a solitary retreat in nature
  • Safety is obviously a greater concern when traveling alone, so provide insights and resources for lodging and activities to make them feel like they are in a welcoming and reliable environment
For more information on targeting solo travelers, try these resources:
Going It Alone: Solo Travel on the Rise
Stats: 25% of Millennials Plan Solo Trip Within Next 2 Years

Research Resource:
travel economic impacts

At the Idaho Conference on Recreation and Tourism in October, Dean Runyan Associates presented summary statistics from their 2017 research project. Dean Runyan Associates' interactive website gives users access to Idaho travel economic impact data which can be selected by county, travel region, legislative district or statewide. The reporting provides statistics on direct travel spending, employment, earnings and tax receipts.

What's Ahead for Idaho Tourism

Idaho Travel Council Meeting
Wednesday, January 23 | 9:00am-1:00pm
Joe R. Williams Building | 700 W. State Street, Boise | East Conference Room


Go West Summit - Boise, Idaho - February 25-28, 2019
Visit the conference website or contact Nancy Richardson with questions.

Idaho Regional Tourism Tours
Mark your calendar - more information on specific meeting locations to come.
Region 3 - Boise: March 5; 1:00pm - 5:00pm
Region 2 - Lewiston: March 7; 11:00am - 3:00pm
Region 1 - Coeur d'Alene: March 8; 11:00am - 3:00pm
Region 5 - Pocatello: March 12; 1:00pm - 5:00pm
Region 6 - Idaho Falls: March 13; 9:00am - 1:00pm
Regions 4 & 7 - Sun Valley: March 19; 11:00am - 3:00pm


Idaho Travel Council Meeting - Regional Tourism Tours Recap
Boise: Friday, March 22; 9:00am – 1:00pm


Beer Marketing & Tourism Conference
March 26-28, 2019 | Boise, ID
Destinations, breweries and beer industry partners are invited to attend.
Learn More and Register


International Round-Up
April 30-May 1, 2019 | Spearfish, SD
This event is sold out but anyone interested is encouraged to get on the wait list.  Visit the website for more information or contact Nancy Richardson.


Save the Date! ICORT 2019
Idaho Conference on Recreation & Tourism - October 22-24, 2019
Sun Valley Resort, Sun Valley

 

Lodging Tax Collections

Lodging tax collections increased 17.21% over December 2017 with collections up 10.14% for the first half of this fiscal year compared to last year. Regional data has been updated through November 2018. Good numbers going into spring/summer!

See Collection Data

Eyes on Idaho

Top Performing Travel Tips on VisitIdaho.org.

December 2018

  1. Seven Must Visit Idaho Hot Springs
  2. Your Guide to an Idaho Hot Springs Road Trip
  3. Five Unique Idaho Adventures for Your Winter Bucket List
  4. Top Snowmobiling Destinations in Idaho
  5. Celebrating the New Year in Idaho
Check out Idaho Tourism Travel Tips, posted every Tuesday and Thursday, to find stories to help further your marketing message.
 


Top states requesting Idaho Travel Guides:

December 2018: California, Texas, Florida, Washington, Arizona
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