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Welcome to the Gen Z Research Document
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In December 2016 we were continuing to ask the question ‘what does it mean to take good news relevantly?’, to a new and highly connected generation. Within this research we asked Gen Z questions of their culture, influence, priorities and their views around religion and faith to gain deeper insight into the world in which they live in order to rethinking the culture of how we take the message of Jesus to a fresh generation. 

Our heart behind this research is to start a nationwide conversation about engagement with Gen Z and what it looks like to reach and disciple this generation in a way that speaks their language. Whilst our message never changes our methods may need to. We invite you to join the conversation.

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