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A critical look at the culture of digital strategy
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Dear friends,
For me, design in its broadest sense--of products, policies or tools--is a way of rearranging the world, an approach in which outcomes are not fixed or fated. And in this year, this new “Design + Culture” email series looks critically at our most commonly-held beliefs. I look forward to hearing your thoughts.
My best,

Kaushik

Digital Strategy ?

December 29th, 2016

When someone says “digital strategy”, or just “strategy,” what comes to mind? You might think of strategic roadmaps, strategic pillars, ROI, KPI’s or a whole range of other deliverables and concepts that create a strategy.

Yet, today many of these tools are based on a foundation that is no longer true. Assuming consumer and business behaviors and activities are not going to change for 12 months is a vision of the past. In reality, the only constant is change and the rate of adoption of new forms of technology and consumer experiences is way in advance of any roadmap that tries to predict the future. So what can you do? This collection of articles looks at ways to become more agile, critiques what have come to be seen as best practices, and tries to help you avoid doing things that are actually destructive to your own success.

The SIMPLE Answer to Digital Strategy
“Most of the challenges you’ll face will be with folks trying to make this bigger (because that’s easier), slower (because that’s easier too) or stalling (because that’s easiest).”
Thought Works


Quit Social Media. Your Career May Depend on It.
“The idea of purposefully introducing into my life a service designed to fragment my attention is as scary to me as the idea of smoking would be to an endurance athlete, and it should be to you if you’re serious about creating things that matter”
New York Times


Digital Strategy is Dead
“By learning to act and iterate quickly in small ways, companies build their most sustainable competitive advantage: agility.”
Thought Works


IBM is gearing up to become the world’s largest and most sophisticated design company
“Designers bring this intuitive sense for what it [the assignment] means. They understand the power of delivering a great experience and how to treat a user as if they were guests in their own home,” says Gilbert, who’s also the company’s designated chief design evangelist.”
Quartz


Why “Agile” and especially Scrum are terrible
“The worst thing about estimates is that they push a company in the direction of doing work that’s estimable”
Micheal O Church Blog

     

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Kaushik Panchal
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