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What You Need to Know About Instagram Stories for B2B Marketing

Why would B2B brands be interested in using Instagram Stories as a marketing channel? It starts with a very simple premise: B2B customers are people, and people use Instagram, which eclipsed 1 billion active monthly users over the summer. And when it comes to the platform’s “Stories” format, it surpassed the similarly oriented Snapchat in […]

The post What You Need to Know About Instagram Stories for B2B Marketing appeared first on SEOMeaning.


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Apple lanza una nueva actualización para iOS 12

El pasado 17 de septiembre, Apple lanzó a nivel mundial iOS 12, la duodécima versión de su popular sistema operativo móvil, reemplazante de iOS 11. Y por supuesto, como era de esperarse, comienzan a ver a luz distintas actualizaciones que tienen como objetivo solucionar problemas que salen a flote. La más reciente es la actualización […]

The post Apple lanza una nueva actualización para iOS 12 appeared first on SEOMeaning.


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The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots

SEO is about understanding how search bots and users react to an online experience. As search professionals, we’re required to bridge gaps between online experiences, search engine bots, and users. We need to know where to insert ourselves (or our teams) to ensure the best experience for both users and bots. In other words, we […]

The post The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots appeared first on SEOMeaning.


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Rewriting the Beginner’s Guide to SEO, Chapter 5: Technical Optimization

After a short break, we’re back to share our working draft of Chapter 5 of the Beginner’s Guide to SEO with you! This one was a whopper, and we’re really looking forward to your input. Giving beginner SEOs a solid grasp of just what technical optimization for SEO is and why it matters — without […]

The post Rewriting the Beginner’s Guide to SEO, Chapter 5: Technical Optimization appeared first on SEOMeaning.


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Enterprise B2B Influencer Marketing Interview: Amisha Gandhi, SAP Ariba

One of the pioneers in the enterprise B2B influencer marketing space that I’ve been most fortunate to collaborate with most is Amisha Gandhi, (AmishaGandhi) Vice President of Influencer Marketing at SAP Ariba. Whether it was the SAP Leonardo launch microsite with interactive content and 30+ influencers sharing their expertise reaching 21 million views or campaigns like […]

The post Enterprise B2B Influencer Marketing Interview: Amisha Gandhi, SAP Ariba appeared first on SEOMeaning.


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