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B2B Marketers: Is Your Influencer Marketing Mechanical or Meaningful?

If they don’t care, they won’t share. With the need to scale and drive efficient performance, many B2B marketers work hard to operationalize their efforts. While process brings efficiency, a transactional approach to a relationship-centric discipline can reduce effectiveness significantly. The effect of a mechanical vs. meaningful relationship is particularly impactful when it comes to […]

The post B2B Marketers: Is Your Influencer Marketing Mechanical or Meaningful? appeared first on SEOMeaning.


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Tumblr comenzará a bloquear contenido para adultos a partir del 17 de diciembre

Tumblr ha anunciado que ya no permitirá, a partir del 17 de diciembre, contenido para adultos. Desde ahora la plataforma bloqueará toda clase de contenido (imágenes, fotografías, videos o GIFs) que “muestren genitales humanos de la vida real o que representan actos sexuales”. Esta decisión fue tomada luego de que la aplicación de Tumblr se […]

The post Tumblr comenzará a bloquear contenido para adultos a partir del 17 de diciembre appeared first on SEOMeaning.


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La función “For You” de Google Maps llega a iOS

A semanas de que finalice el 2018, Google continúa trabajando en muchas de sus aplicaciones. Esta vez, fue el turno de Google Maps, que ahora cuenta con una nueva sección personalizada. La reciente actualización de Google Maps añade una nueva sección con recomendaciones personalizadas denominada “For You”. En realidad, se trata de la optimización de […]

The post La función “For You” de Google Maps llega a iOS appeared first on SEOMeaning.


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Evolving Keyword Research to Match Your Buyer’s Journey

Keyword research has been around as long as the SEO industry has. Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results. As the online search market expanded, one clear leader emerged — Google — and with […]

The post Evolving Keyword Research to Match Your Buyer’s Journey appeared first on SEOMeaning.


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5 Common Digital Marketing Data & Analytics Challenges and How to Start Solving Them

The volume and velocity of the data at our fingertips today has the power to transform the way we do marketing. Armed with the right data about our target audience, we can reach them at the right time, in the right place, with the best tailored messages. Given the deluge of marketing messages inundating consumers […]

The post 5 Common Digital Marketing Data & Analytics Challenges and How to Start Solving Them appeared first on SEOMeaning.


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