International Women's Day has been and gone; Coronavirus affecting the UK but NOT our Spitalfields pop up store sales (Woo!); Use March to network with like minded entrepreneurs at our Designer Meet up or get your PR up to scratch with 'The Better Brand Consultant'. Your Bi-monthly Newsletter for independent designers + brands.
Happy Tuesday! Welcome to our third issue - I hope you are enjoying these bi-monthly reads so far? Not too long? Not too boring? :) Please do share your feedback and thoughts!
We have some pretty exciting news - Alice McAnulty is stepping up into a new leadership role within LDC, taking over day to day running of our stores, team and operations. Alice has done a fantastic job running the store since she joined us in September and we wanted to make it official - if you see her around do give her a big congrats! As for me, I will still be around the stores a lot, rather focusing on growing the business in new ways across digital and expansion into new markets. I am as committed and focused as ever in regards to supporting you and growing this beautiful community, but just a little less involved with the day to day stores.
You're all probably wondering how the March store is going - well, its GREAT! Spitalfields is the ideal location and we have been averaging very healthy sales everyday, even amongst this Coronavirus situation - let's hope we can keep it up! You may start to see even more online activity from us as we start to plug heavily into Instagram LIVE with our LDC shopping channel. We've had some great Female Empowerment events in store so far for International Womens Day, with more to come, check out below!
Read on to find out more + what's happening in the LDC Community,
Founder + CEO, Rebecca Morter
UPCOMING LDC ACCELERATOR
LDC Accelerator x The Better Brand Consultant: So You Think You Know PR? 11TH MARCH | 6.30 - 9 PM | 37 Brushfield Street, Spitalfields E1 6AA
Understand the PR industry and get to know it's secrets, how it works and why. Hear the experience of someone in the industry. Eleanor O'Leary, The Better Brand Consultant, presents her So You Think You Know PR talk and Q&A, bringing over a decade's worth of experience on global brands and demystifying the world of PR & Brand Marketing.
Eleanor O'Leary is The Better Brand Consultant, an award winning Marketing, Media & Communications expert. She works alongside the new era of CEOs and unlocks the power of ambitious businesses with her authentic, culturally relevant brand building & communication strategies; proving that you can be both conscious and commercial.
Why is this helpful?
You might think you know about how to conduct a PR strategy, but truth be told, the PR industry is always changing. This is a chance to keep up to date with how to approach PR for your brand in 2020 from a true expert.
Eleanor O'Leary, Marketing, Media & Communications expert of The Better Brand Consultant @thebetterbrandcosultant Prior to launching The Better Brand Consultant, Eleanor spent her early years cutting her teeth in the fashion PR agency, in-house and freelance world on clients such as amazon Fashion, Victoria's Secret, Cath Kidston, HRH Prince Of Wales' Campaign For Wool and Baukjen.
DESIGNERS, this event is for you! To all brands old, new and looking to get involved with LDC, this is the time to sign up and let LDC LISTEN TO YOU! We want to listen, learn and explore your experience as a designer and how we can put even more structure in place to help you grow.
PLUS we have also launched the LDC ADD ONS - special, tailored services to help you grow your brand - Content Creation services, e-commerce storage and fulfilment + more
SALES MANAGER WANTED -Jewel Tree Jewelleryare looking for a solid sales manager to join the team! Know anyone who might be interested? Drop Deborah a note; zama@jeweltreelondon.com
Learn from the Experts at Fashion Heaven IncKey considerations when thinking about scaling are informed by a combination of AI and human expertise and include; Sales, product and market analysis; Design, sourcing and development; Range planning and seasonality......
LDC RECOMMENDS.
Domi Perek
@domi_perek
DOMI PEREK Street Style Brand Ambassador
Domi Perek is a global fashion entrepreneur, featured extensively by titles such as Vogue UK, Vogue, Harpers Bazaar, Glamour, COSMO, HighSnobiety etc, currently working as Creative Director for Mess Magazine, Producer for Conde Nast, Associate Director at LAFW and Co-Owner of LORE collective. In 2014, she launched first issue of Mess Magazine, which established the title amongst top independent magazines with astounding reach of over million readers online. Domi has produced over 300 international photo shoots and has worked with established designers including Alexandre Vauthier, Ulyana Sergeenko, Chanel, Moschino and Dior.
Domi Perek + Photographer David Nyanzi, are partnering to offer an Influencer Ambassadorship for this month.
Coming up this month is International Women's Day, and in celebration of Women and the incredible things that we have accomplished, we opened the doors last Friday to our IWD store, right in the heart of Spitalfields, surrounded by our triangular glass walls that look out to the centre square. After being a guest on Hoxton Radio on Tuesday morning (we hope you heard myself and Amanda, live on air!), and hosting Freeda Media in store on the opening night, it's a store we'll all be talking about for a long time to come! Pop down + visit the store now, (further info here).
Industry news + inspo that the LDC team are sharing + excited by right now.
Why Luxury Retail Platform Farfetch Is Obsessing Over Streetwear. Farfetch is doubling down on its push into streetwear. As it seeks to set itself apart from rivals Yoox Net-a-Porter, Matchesfashion and Ssense, the online fashion platform appears to be embracing several disruptive business strategies that have been popularized in recent years by big-name streetwear players like Supreme.
Can the fashion industry ever be sustainable?Environmental journalist Lucy Siegle has been writing about the fashion industry for 15 years. As London fashion week draws to a close, she discusses ways the industry could become more environmentally friendly.
Shopify's Tobi Lütke: Be a platform.The secret to massive scale? Be a platform. Build a virtuous cycle where everyone wins, and you’ll emerge the biggest winner of all. This is what Tobi Lütke did when he built Shopify – and then opened it up to the world. Cameo appearances by: Bill Gates, Eric Schmidt (Google), Julia Hartz (Eventbrite), and Gustav Söderström (Spotify).
IN THE CLUB?
JOIN OUR CLOSED FACEBOOK COMMUNITYfor e-networking, resource-sharing, ask questions and receive answers from those in the community. Get live updates, opportunities + news direct from the LDC team.
Thanks for being part of the LDC community!
ENOUGH ABOUT US, let's talk about you! Have any news to share? Anything we can do to help better support you and your business? Have something to shout about, a new collection launch, looking to hire or want to collaborate?
Share your news with us here
