Dear  <<First Name>>:

“It’s not that AI is going to take your job, it’s that someone using AI is going to take your job.” 

I first heard that on a podcast about legal work, but it certainly seems applicable to any knowledge worker. 

So, instead of featuring one article in this month's newsletter, I thought I’d list a handful of resoruces that can help you to start using AI in your job. 

That leads us to the featured story in this edition of the Monthly Scripts (see archive).    

Yours in marketing and communications,
Frank Strong

PS: Searching for a marcom partner that can think big and get it done? We’re a boutique PR and marketing consultancy dedicated to B2B tech. Give our services a try. Talk to Us or reply to this email.

The Must-Read Articles

Every month I peruse hundreds of articles about marketing and public relations. Near the month’s end, I analyze those metrics with technology and human judgment to find the most important stories. 

Featured

1. AI tools that aren’t ChatGPT. Nice list of interesting AI tools for knowledge workers and creators. (LinkedIn) 

2. Use cases. 20 Entertaining uses of ChatGPT You never knew were possible (Mark W. Schaefer) 

3. Supervision is required. Generative AI, like ChatGPT, won’t destroy creativity. It’ll save it. (Forrester) 

4. AI hallucinations. Did you know artificial intelligence can hallucinate? “Sometimes when it doesn’t know an answer, it just makes stuff up. There’s actually a term for this: AI hallucinations.” (Marketplace) 

5. AI oops. “CNET is now letting an AI write articles for its site. The problem? It's kind of a moron.” (Futurism)  

6. An “interview” with ChatGPT. What is public relations? How has PR changed? Will artificial intelligence replace comms pros? (Sword and the Script). 

Leadership, CMOs and CCOs

7. Tips for problem-solving. "How you see the problem can be the problem...diverse perspectives are essential to problem-solving." (Clearance Jobs)  

8. Growing a brand. "...to be a great brand builder you must think more like a gardener than a carpenter." (Branding Magazine) 

Marketing

9. Trends to watch. “A difficult financial environment does create silos and people who maybe work against each other across functions.” (Marketing Dive) 

10. Happy customers fast. Brands are seeking to boost their operational efficiency and improve customer satisfaction in the near term…a study…conducted by Forrester. (Media Post) 

11. Strategy vs. tactics. The difference between the two. (Sparktoro)

Public Relations

12. Comms trends. Comms leaders say they will focus on loyalty and authenticity (Bulldog Reporter) 

13. Comprehensive list of PR and comms tech vendors. If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful.  (Sword and the Script) 

Content Marketing

14. More up than down. "41%...said their budget will increase in 2023, while another 36% anticipate theirs will stay the same." (StudioID)

15. Content asset management. "Many B2B marketing organizations waste time, effort, and money because they don’t manage their content assets well. (CMI) 

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Creativity

16. What is KN car? Why KIA’s confusing logo is part of a growing design trend (Fast Company) 

Advertising

17. 1973-ish. When did advertising in the Super Bowl become a thing? (Marketing Brew) 

Social Media

18. “Shitposting.” “LinkedIn just happens to be a prime opportunity for shitposting – no one suspects you’re lying.” (Vice) 

19. Few viable alternatives. ‘No other platform will be Twitter': Marketers aren't sold on Twitter alternatives just yet (Digiday) 

20. Paid ads on Reddit. ‘An awkward space’: Reddit’s ad sales efforts haven’t gone unnoticed, but there’s still work to be done. (Digiday) 

21. Increase LinkedIn page followers. "Encourage executives and prominent leaders to @mention your Page." (LinkedIn Ads Blog)  

Marketing & PR Technology

22. Change, then growth. "2023 is going to be a rough year for many martech firms," says Scott Brinker, however, "we are at the beginning of a massive wave of growth in martech." (Chief Martec) 

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Sword and the Script Media, LLC is a veteran-owned marketing and public relations consultancy serving B2B tech companies. We focus on building pragmatic and sustainable programs for PR and marketing. A defining difference comes down to our approach: marketing and PR ought to have utility. Marketing that helps, sells better than marketing that hypes.  

Useful links: About Us | About Frank Strong |  Services | Speaking | Contact

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Do you have questions, comments or suggestions? Simply reply to this message. I’d like to hear from you! 

---------------------------------------------
Frank Strong, MA, MBA
Founder & President
Sword and the Script Media, LLC
www.swordandthescript.com
PR | Content Marketing | Social Media
LinkedIn | Twitter
(202) 352-5920 | frank@swordandthescript.com

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