How Do I Recognize My Ideal Client?
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How are today's clients a reflection of my Ideal Client?
Part of having a vision for your practice is taking a look at who your “clients” are today and, given how your practice evolves, who they will be in the future.   

Successful professionals who have built a large client base have discovered the challenges associated with serving all clients well, given existing resources.  By investing time in both the definition of your ideal clients as well as how you will evolve to serve those clients, you will be creating something you, your team and your stakeholders can strive for and rally around.
Many professionals with whom we work become concerned when their "ideal clients" do not resemble those with whom they are currently working, even though these are the very clients who brought them success. 
As you evolve as a professional, you will bring an enhanced level of expertise to your practice and the clients who you have identified as your “ideal clients" will likely have more complex needs.  Such situations will require that enhanced level of expertise. In reality, some clients may be better served in another way and/or by another professional. 
Ask yourself the following:
  1.  How do I define “client” currently?  How does that differ from “customer?"
  2.  Given the direction of my practice, who will be my Ideal Client of the future?
  3.  What needs to shift in my practice as I work toward securing more Ideal Clients?
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"As with most worthy pursuits in life, goal definition is half the battle.  If you struggle to define your Ideal Client, it is difficult to develop actionable steps and build your 'road map to success.'  How can you add more Ideal Clients to your practice if you cannot pick them out of a crowd?"

- Greg Bishop, Managing Partner
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