Earlier this year, I joined a karate class with my children. This month, I will become an orange belt and be promoted to a new class. The “color belt” class is longer, faster, and harder. Based on the curriculum, if I train consistently, practice hard, and put in the mental and physical work, I can become a 3rd degree black belt before I turn 50.
Why does any of this matter, you ask? For me, it’s a reminder that it’s okay to have some really long-term goals that you are working towards one small step at a time. In the world of business, and especially in the world of marketing, there tends to be a focus on shorter-term actions and results. There’s not necessarily anything wrong with this, but don’t ever forget that there must be a larger goal in mind.
I hope that as this year winds down, you will find time to take a deep breath, glance backwards at where you have been and the journey you have been taking, and then find something to focus on for the future that will bring you fulfillment.
Kristine Bryant, CEO and Founder, Gladiator Consulting