Earlier this year, I joined a karate class with my children. This month, I will become an orange belt and be promoted to a new class. The “color belt” class is longer, faster, and harder. Based on the curriculum, if I train consistently, practice hard, and put in the mental and physical work, I can become a 3rd degree black belt before I turn 50.

Why does any of this matter, you ask? For me, it’s a reminder that it’s okay to have some really long-term goals that you are working towards one small step at a time. In the world of business, and especially in the world of marketing, there tends to be a focus on shorter-term actions and results. There’s not necessarily anything wrong with this, but don’t ever forget that there must be a larger goal in mind.

I hope that as this year winds down, you will find time to take a deep breath, glance backwards at where you have been and the journey you have been taking, and then find something to focus on for the future that will bring you fulfillment.

Kristine Bryant, CEO and Founder, Gladiator Consulting

Your 2022 Business Preparation Pack

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Holiday Good Reads

Check out these articles for additional (more light hearted) insights.
13 Examples of Meme Marketing + 3 Best Practices to Follow
What was once considered a trend reserved for Millennials and Gen Z has now evolved into an effective way for brands to engage with their audience. See what meme marketing is, how you can leverage it, and examples of brands getting it right. 

Why Pantone Created a Whole New Color for the 2022 Color of the Year
For the first time in the 22-year history of Pantone’s color of the year, the Pantone Institute has created a brand new color for the franchise, made just for 2022: PANTONE® 17-3938 Very Peri.

Gladiator Art Director Nakevia Miller is on the board of the community sports non-profit behind the Flash Fleet Summer Track team of Taylor, Texas. The 2021 track team got together during the off season to spread some Holiday cheer in Taylor’s annual Christmas parade. The theme was “Run! Run! As fast as you can! You can’t Catch Me!” and they won first place in the float category. Congratulations Coach Nay and Flash Fleet! 
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