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Since the late 19th Century, people have pondered: "If a tree falls in a forest and no one is around to hear it, does it make a sound?"
Well, the 21st Century version of that is: “If you have an amazing website and no one can find it, does it even exist?”
Obviously, websites serve a variety of functions and their importance differs from one business model to another. But I think we can all agree that having a digital presence that reaches your target audience and clearly communicates the problems you solve and the value you create is a necessity. In this issue we address some of the ways to do this using SEO best practices.
As we move towards the end of the year, another year in which digital communication has been more important than ever, I hope that your company’s digital presence is an accurate reflection of your business priorities.
Kristine Bryant, CEO and Founder, Gladiator Consulting
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