2022 Trend: Toxic Muscularity Comes Clean
How bulging biceps and rippling abs have had a negative ripple effect on male body image—and how the conspiracy of silence around the rising crises of muscle dysmorphia for men and boys is finally being addressed
For a decade, we’ve seen so much forward progress around women’s body positivity in a culture that has long held such unrealistic standards for the female form: You can’t even say “weight loss” now. What’s shocking is how a rising male body image crisis—–fed by an endless stream of perfect, ripped Adonises in Hollywood, across social media, and in fitness culture—–have remained in the closet.
Our 2022 trend, “Toxic Muscularity Comes Clean”, is about how the male equivalent of the conversation about unhealthily thin female models and Barbie dolls is finally happening. The problems of muscle dysmorphia that increasingly plague men and boys globally is starting to get addressed—–even if the movement is still underdeveloped.