What's the Plan?!?!
Here at Legend, we believe visual and emotionally-engaging digital products have the greatest potential to turn audiences into advocates.
So whether we’re building a world-class website, data interactive, animated video, or weaving it all into a digital story, Legend’s first step to kicking off a project is Discovery: getting to know your brand and your audience, finding what motivates them to take action, and establishing what success looks like. Check out our new animated video below for a quick visual breakdown of that process.
The information uncovered during our Discovery is vital for designing for outcomes, as opposed to outputs, and follows a “user-centered design” approach, a tenet of the Gates Foundation. It requires listening and really getting to know your user before building. It’s one of the reasons why the Foundation has been so successful in deploying smart philanthropic investments to save and improve lives all over the world.
The Legend team is enjoying the recent uptick in digital storytelling (our Slack #goodreads is blowing up!). They’re not only using the smartest tools -- video and immersive scrolling -- they’re helping raise awareness and spur action on some of the most critical issues of our time. Let’s hope this is just the beginning.
Matt Lockwood, CEO @ Legend