Together, Facebook and Google have now committed more than half a billion dollars to various journalism programmes and media partnerships over the past three years.
The Times decided to do more pop-up newsletters after seeing its “Game of Thrones” newsletter take off last year. Some 80,000 people subscribed to the eight-time newsletter, and the email had a 60 percent unique open rate.
Rachel Alexander spent years collecting and analysing data on health care workers dying from opioid overdoses in Washington. Here she explains the entire process that led to the final story, published earlier this year.
In 2016 Don Ng crowdfunded $600,000 to launch FactWire, a wire service that would not be beholden to any political or business people, and determined to publish fact-based news rather than opinion.
Selling an ad-free experience is a way to appeal to people who block ads, who essentially deliver zero revenue to publishers.
The Harvard Business Review has been experimenting with audience engagement to try and understand what works and what doesn't. There are some of the lessons they have learned.
The FT posts between two and four Instagram Stories a week as a self-contained narrative based on a published piece.
Tips & Tools
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Until next week,
Alastair
@alastairotter
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