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Issue #78 | 2018-05-23
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We kick off this week with the irony that Facebook and Google are not only disrupting traditional media but that they're also pouring millions of dollars into journalism programmes. We also look at the success of NYT's email newsletter strategy, a great piece on the data work needed to write an excellent local story, FT's Instagram Stories success, and some insights into audience engagement. And of course, tips & tools
 

 

How Facebook and Google became two of the biggest funders of journalism in the world

Together, Facebook and Google have now committed more than half a billion dollars to various journalism programmes and media partnerships over the past three years.
 

Why the New York Times likes short-run newsletters

The Times decided to do more pop-up newsletters after seeing its “Game of Thrones” newsletter take off last year. Some 80,000 people subscribed to the eight-time newsletter, and the email had a 60 percent unique open rate.
 

Diary of a local data reporter

Rachel Alexander spent years collecting and analysing data on health care workers dying from opioid overdoses in Washington. Here she explains the entire process that led to the final story, published earlier this year.
 

Hong Kong’s FactWire takes a novel approach: no editors

In 2016 Don Ng crowdfunded $600,000 to launch FactWire, a wire service that would not be beholden to any political or business people, and determined to publish fact-based news rather than opinion.



 

Publishers are using the annoyance of ads to increase subscribers

Selling an ad-free experience is a way to appeal to people who block ads, who essentially deliver zero revenue to publishers.
 

4 things learned by experimenting with audience engagement

The Harvard Business Review has been experimenting with audience engagement to try and understand what works and what doesn't. There are some of the lessons they have learned.
 

How the Financial Times uses Instagram Stories as a traffic driver

The FT posts between two and four Instagram Stories a week as a self-contained narrative based on a published piece.
 

Tips & Tools


Got a complaint, a compliment or a suggestion? Let me know (my details are above). I'd love to hear from you. And please consider forwarding this newsletter to a friend or colleague who might enjoy reading it (just click the link below and we'll do the rest).
 
 


Until next week,
Alastair
@alastairotter
Copyright © 2018 Media Hack Collective, All rights reserved.


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