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MA Graphic Media Design


Class of 2019
The Reciprocal...
Something or...
In Search of...


MA Graphic Media Design (MA GMD) is proud to share the third edition of A Line Which Forms a Volume: a critical reader of graphic design-led research that is authored, edited, designed and published by MA GMD course participants.

This edition launched with a (sold-out!) symposium on 5 December 2019 at London College of Communication, UAL featuring contributions from Andrew BrashEvening Class, Qiming Ding, Legrand JägerOliver Jennings, Naomi Strinati and Yuxin Zhou.

Extracts and extensions of these contributions are available to read in the edition, alongside further interviews with Paul Soulellis, Anja KaiserRebecca Stephany and visual essays, poems and critical texts from this years graduating MA GMD participants.

'The roundabout is a place where an unknowing, or “performative” act is being derived from the continuous, mundane acts of users both inside and outside of the space. These users are engaged in satisfying an ideal - learning the rules and norms of the roundabout - and we suggest that over time the day-to-day activities will eventually result in the creation of practices that resemble more cooperative interaction and a sharing of power, unlike what emulates from the traffic light and four-way stop.' * 

A LINE WHICH FORMS A VOLUME 3 embodies this space, framing the critical nature of design research through the metaphor of the roundabout, once a landmark of Elephant and Castle (where London College of Communication sits). The volume fosters collaboration between emergent and established research practices in design, cultivating a network of interdependence where new relationships are created and maintained, enabling the development of community rooted in the MA Graphic Media Design course.

*Sullivan, T. and Livingston, C. (2017). Round and Round We Go! The Performative Nature of the Roundabout. Space and Culture, 21(4), pp.455-468.

With great thanks to the editorial, design, symposium and communication teams involved; to editorial advisor Billie Muraben, sponsors GF Smith, Jealous Printing Studio, and The Design School LCC; and to those who joined us on the evening also.

The publication will be available to read online, to order via email ( and to buy in selected stockists internationally in early 2020.

EDITORS: Margarida Morais, Ricardo Gonçalves
DESIGN: Jaime del Corro, Paloma Moniz, Roxy Zeiher
SYMPOSIUM COORDINATORS: Francisca Roseiro, Ricardo Gonçalves

MA GMD Class of 2019

Many thanks to all that joined us for the MAGMD Graduate Show, Landscapes of Research, earlier in the month: an exhibition that set out to explore the use of graphic design as a critical tool to investigate the complexities of contemporary culture.

We wish this very talented bunch of critical, thoughtful graduates the very best as they move onwards with their practices. 

Extracts and trailers of the participants research is available to read/view via the MAGMD website and MAGMD Instagram.

curation: QIMING DONG, NORA LUNDWALL, Francisca Roseiro, JIA XIAO
co-ordination: carlos romo-melgar

The Reciprocal Studio: Imagining Otherwise

Each year, The Reciprocal Studio takes form through a series of commissioned collaborative workshops authored and led by guest practitioners in response to a negotiated socio-political concern of the time. Our guests and participants are invited to work with a learning and teaching model based on reciprocity – to use this period to collectively investigate and to further their own, and one another’s, knowledge through the procedures of a research-oriented graphic design practice. 

In January 2020, we are very pleased to welcome Haunted Machines, Evening ClassAdaptive Capacity and Paul Elliman. Each of our guest tutors will lead workshops concerned with 'Imagining Otherwise', taking on subjects such as the automation of visual culture, workers conditions and rights, the production of language (through/from/of the body) and the ecological crisis. 

Join us via @magmdlcc to capture insights and observe progress.

Image: pictures of an exhibition with confusion of tongues, january 2019,
the RECIPROCAL studio: distraction

Something or Other: Engaged Futures

Something or Other: Engaged Futures examines the notion of design for structural change in society. It asks how practitioners across a range of subject areas are using their skills and knowledge to push for more ambitious and sustained effects through their action; in the way they work, the way they organise or they topics they research.

We look forward to contributions from Dr. Danah Abdulla/Decolonising Design, The Rodina, Rick Poynor and many more throughout 2020. Further information and documentation of each contribution will be published at

Something or Other is a series [of presentations, conversations, events] that sets out to enquire into the particularities of contemporary culture. It takes the form of staged lectures and framed debates intending to provoke dialogue, debate and curiosity. It is an opportunity for all members of the postgraduate community in the School of Design, LCC to look critically at and through their distinct territories. We imagine the different editions in the series as inserts [or excerpts] that supplement and challenge our understanding of emergent cultural codes, processes and assertions.

Image: UNCERTAINTY seminars, the rodina

In Search of...

As the year comes to an end, we look back upon another compelling series of In Search of... These sessions, co-ordinated by Sophie Demay and curated by the MA GMD participants, socialise emergent interests and concerns of the group through conversation, studio/site visits and object-based enquiry. This year the group sought out perspectives on loneliness, independent publishing, digital/virtual/speculative realities, interactive storytelling and revival.

With great thanks to Louisa Bailey (Publication Studio London), Natalie Coe (The Wellcome Trust), Gonzalo Herrero Delicado (Royal Academy of Arts), Jimmy Fernandez (Hato Press), Oliver Knight & Rory McGrath (OK-RM), Ana Maria (Social Inclusion, Hope And Recovery Project Gallery), Yvan Martinez (Books From the Future), Eszter Steierhoffer (Design Museum), Visual Editions, Saatchi Gallery, and the team at Stephen Willat's Archive, Chelsea College of Arts, UAL.

Take a read/view of this years series via 
Image: stephen willats archive, chelsea college of arts


MA Graphic Media Design explores the use of graphic design as a critical tool to investigate the complexities of contemporary society. 

Through intensive practice-led research, we support our participants to develop a progressive and critical practice - with a view to producing relevant and unexpected perspectives on and for the world.

We are now accepting applications for our October 2020 start. We recommend you apply by 28 February 2020 for equal consideration. However, we will consider applications after that date, subject to places being available.

Each year the MA GMD course awards the Clive Baillie Scholarship, worth £5,000. This is available to one UK or EU resident joining the MA Graphic Media Design course in October 2020. Full details of the application and selection process available here.

In addition, the UAL UK/EU Postgraduate Scholarships awards 150 scholarships annually, worth £5000 each, to support full-time MA study. Full information here.


Paul Bailey, Course Leader


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