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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
How to get rich in PR (PRmoment (UK) - March 25, 2021)

15 Important Career Lessons These Agency Pros Learned (Forbes Agency Council - March 29, 2021)

The most important PR plan is the backup plan (PR Daily - March 26, 2021)

Assessing and Advancing Gender Equality in Communications (Institute for Public Relations - March 26, 2021)

How DE&I Is Changing the Future for Women in Public Relations (PRSay - March 26, 2021)

If Communicators Follow Award Entry Rules, They'll Win (Spin Sucks - March 29, 2021)

The Best Social Media Campaigns of 2020 (PRGN - March 29, 2021)

5 Reasons Why Media Monitoring is an Essential Part of Any Crisis Comms Plan (Agility PR - March 29, 2021)

Amazon's New PR War Isn't Working (Crenshaw Communications - March 29, 2021)

Online Trust is More Valuable Than Ever (Behind the Lines - March 26, 2021)

Summary Section:

How to get rich in PR
By Daney Parker
PRmoment (UK) - March 25, 2021
Spoiler alert! If you really want to get rich, really rich, then maybe PR isn't the career for you. However, you can certainly make a good living, and the benefits, financial and otherwise, make it a rewarding industry to be in.

15 Important Career Lessons These Agency Pros Learned
Forbes Agency Council - March 29, 2021
Every seasoned professional has had at least one experience that served as a true turning point in their career. These are lessons stick with you and carry you through tough times.

The most important PR plan is the backup plan
By Sean O'Leary
PR Daily - March 26, 2021
Here’s how PR pros should consider building in contingencies when thinking through their campaigns and crisis strategies.

Assessing and Advancing Gender Equality in Communications
By Ángeles Moreno
Institute for Public Relations - March 26, 2021
In the last few years, the United Nations named gender equality as the fifth of 17 Sustainable Development Goals (SDG).

How DE&I Is Changing the Future for Women in Public Relations
By Kristie Colón
PRSay - March 26, 2021
The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications, to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

If Communicators Follow Award Entry Rules, They'll Win
By Travis Claytor
Spin Sucks - March 29, 2021
Travis Claytor makes the case that by just following award entry rules, communicators give themselves a better chance at winning.

The Best Social Media Campaigns of 2020
By Uwe Schmidt
PRGN - March 29, 2021
Recently a list of the best social media campaigns of 2020 has been revealed and it includes campaigns from globally renowned brands such as Spotify, PlayStation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles.

5 Reasons Why Media Monitoring is an Essential Part of Any Crisis Comms Plan
By Cara Valle
Agility PR - March 29, 2021
So, how can a PR and comms teams best prepare a brand for a crisis? It all starts with media monitoring.

Amazon's New PR War Isn't Working
By Dorothy Crenshaw, CEO, Crenshaw Communications
Crenshaw Communications - March 29, 2021
Why is the second-largest private employer in the U.S. pursuing a PR strategy of "snotty tweets"? It's nonsensical and counterproductive.

Online Trust is More Valuable Than Ever
By Ronn Torossian
Behind the Lines - March 26, 2021
After COVID-19 kept more people at home and sent many others onto digital platforms, one other area also saw sudden increases. That was online fraud. The result was heightened sensitivity to personal data and privacy and consumer expectations that companies would be acute to this.
The Daily PR Brief is put together by the analysts at ITK Information Services.   

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

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