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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
GameStop, Reddit Shows the Need for PR to Monitor All Platforms (PRNEWS - January 28, 2021)

How To Choose Your Words For Multicultural PR (March Communications - January 28, 2021)

Make 2021 Your Year (Really) With These Four Goal-Setting Tips (Forbes - January 28, 2021)

PR's Top Pros Talk: Grace Leong (O'Dwyer's - January 27, 2021) [VIDEO]

How to prevent unconscious bias from marring your messaging (Ragan - January 28, 2021)

Why News Literacy Is an Absolutely Essential Skill (PRSay - January 27, 2021)

Good and Bad PR: Nickelodeon, Jamie Alexander, Ikea and M&S get it right, ADT and Georgia Steel get it very wrong (PRmoment (UK) - January 28, 2021)

Trends and challenges revealed in new book about women and leadership in public relations (Agility PR - January 27, 2021)

How to kickstart your PR career: 10 top tips for success (Influence (UK) - January 27, 2021)

Crisis Review: The Top 20 Crises Of 2020 (Part 2 Of 3) (PRovoke - January 27, 2021)

The PR long game: COVID expected to have lasting effects into 2022, so brands must plan ahead (Agility PR - January 28, 2021)

Summary Section:

GameStop, Reddit Shows the Need for PR to Monitor All Platforms
By Eric Fischgrund
PRNEWS - January 28, 2021
The savvy PR pro pays attention to all platforms and discussions, including those on private message boards, closed Facebook groups, Reddit and Substack.

How To Choose Your Words For Multicultural PR
By Zorina Akhund
March Communications - January 28, 2021
While there isn't a universal template for rolling out a successful DEI program to your company,  you can begin your journey by understanding the value of DEI.

Make 2021 Your Year (Really) With These Four Goal-Setting Tips
By Kristen Wessel, Senior Director of PR & Operations at ChicExecs
Forbes - January 28, 2021
Even though life may get in the way of your big plans, goal-setting gives you structure and framework.

PR's Top Pros Talk: Grace Leong [VIDEO]
By Steve Barnes
O'Dwyer's - January 27, 2021
“Your values are the best tool in your toolbox as a communicator in 2021,” Hunter CEO and partner Grace Leong tells Doug Simon in the latest “PR’s Top Pros Talk” video interview.

How to prevent unconscious bias from marring your messaging
By Crystal Shelley
Ragan - January 28, 2021
Follow this guidance to do no harm in your edits and to ensure your changes empower instead of invalidate an author’s voice.

Why News Literacy Is an Absolutely Essential Skill
By Michelle Olson
PRSay - January 27, 2021
As a communications professional, and PRSA 2021 chair, I am increasingly frustrated by, and concerned about, the continued proliferation of mis- and disinformation in our society and around the world.

Good and Bad PR: Nickelodeon, Jamie Alexander, Ikea and M&S get it right, ADT and Georgia Steel get it very wrong
By Lauren Wilden, Head of PR at 10 Yetis
PRmoment (UK) - January 28, 2021
Here are this week's winners and losers from the world of PR as far as I see it.

Trends and challenges revealed in new book about women and leadership in public relations
By Richard Carufel
Agility PR - January 27, 2021
It’s been a glaring problem in the PR industry for some time now—women make up a significant majority of personnel in PR, but leadership positions and opportunities for advancement are decidedly hard to come by.

How to kickstart your PR career: 10 top tips for success
By Samantha Seewoosurrun
Influence (UK) - January 27, 2021
In this blog, I share my insights on how to kickstart your PR career, based on my international communications experience gained over the last two decades and across three continents.

Crisis Review: The Top 20 Crises Of 2020 (Part 2 Of 3)
PRovoke - January 27, 2021
Our annual Crisis Review continues, as Maja Pawinska Sims, Paul Holmes and Aarti Shah examine TikTok, Volkswagen, Ebay, Wells Fargo, Amazon and Sherwin-Williams.

The PR long game: COVID expected to have lasting effects into 2022, so brands must plan ahead
By Richard Carufel
Agility PR - January 28, 2021
Remember when COVID first forced people to stay home and businesses to shut down? At the time, most of us thought how the next few weeks were going to be awfully inconvenient.
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