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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
How PR pros can be allies for beleaguered reporters in tech and beyond (PR Daily - April 2, 2021)

New Markets, New Rules: Advice From A Cannabis PR Agency On Multistate Operations (Forbes - April 2, 2021)

PR's Top Pros Talk: Lea-Ann Germinder (O'Dwyer's - April 1, 2021) [VIDEO]

Planning for return to work: An interview with Ragan Communications CEO Diane Schwartz (Ragan - March 31, 2021) [PODCAST]

Toilets, Timing and the Truth (or Not): An April Fool's PR Roundup (PRNEWS - April 1, 2021)

Painting a Picture of the U.S. Military: Lessons From Public Affairs Officers (PRSay - April 2, 2021)

My favourite April Fool stunts of all time, from Jules Herd, MD at Five in a Boat (PRmoment (UK) - April 1, 2021)

Women in PR: New study investigates long-term effects of gender bias in the industry (Agility PR - April 1, 2021)

5 not-so-obvious ways communicators can use Clubhouse (Muck Rack Blog - April 1, 2021)

The Power of Words and Images: 5 Things to Know About Inclusive Brand Communications (CommPro (UK) - April 1, 2021)

Marco Gets Into The TV Business With Docuseries On Comms (PRovoke - April 2, 2021)

Summary Section:

How PR pros can be allies for beleaguered reporters in tech and beyond
By Ted Kitterman
PR Daily - April 2, 2021
As media outlets become short staffed and reporters face increasingly complex stories in industries like tech and finance, PR pros can be essential partners in sourcing great stories.

New Markets, New Rules: Advice From A Cannabis PR Agency On Multistate Operations
By Evan Nison, President and Founder of NisonCo PR and Marketing
Forbes - April 2, 2021
Whether you are just starting in a newly legalized market or looking to future legalization in potential markets, these tips can help you avoid common pitfalls and point you to the path of success.

PR's Top Pros Talk: Lea-Ann Germinder [VIDEO]
By Steve Barnes
O'Dwyer's - April 1, 2021
Germinder + Associates founder and president Lea-Ann Germinder gives Doug Simon some pointers on how PR pros can become effective mentors to the next generation of communicators in the latest "PR's Top Pros Talk" video interview.

Planning for return to work: An interview with Ragan Communications CEO Diane Schwartz [PODCAST]
Ragan - March 31, 2021
In this episode of the Transform Your Workplace podcast, host Brandon Laws talks workplace "musts" with Ragan Communications CEO Diane Schwartz. Diane talks about what employees expect and what employers need to do to make employees feel safe, heard, and connected in this new normal.

Toilets, Timing and the Truth (or Not): An April Fool's PR Roundup
By Sophie Maerowitz
PRNEWS - April 1, 2021
April Fool's Day 2021 saw a return to bathroom humor and punny brand campaigns. But over a year into the pandemic, is the media truly ready for a return to more playful messaging? We take a look at the brand pranks that worked, and one stunt that should probably be flushed down the toilet for good.

Painting a Picture of the U.S. Military: Lessons From Public Affairs Officers
By Kaye Sweetser
PRSay - April 2, 2021
Beyond their primary role as conduits between the American public and the military, military public affairs officers often want to build relationships with entertainment stakeholders.

My favourite April Fool stunts of all time, from Jules Herd, MD at Five in a Boat
By Jules Herd, Managing Director, Five in a Boat
PRmoment (UK) - April 1, 2021
It's been a tough year and the news agenda has reflected the seriousness of the times but one of the things I love most about the PR and media industries is when they come together for silly season!

Women in PR: New study investigates long-term effects of gender bias in the industry
By Richard Carufel
Agility PR - April 1, 2021
Women dominate public relations—until you get to the boardroom, that is. This long-festering disconnect has plagued PR for decades, and new research from The Organization of Canadian Women in Public Relations and the Organization of American Women in Public Relations, with the European Public Relations Education and Research Association (EUPRERA), offers new insights and analysis of the position of women in the public relations industry in Canada and the United States.

5 not-so-obvious ways communicators can use Clubhouse
By Bill Byrne
Muck Rack Blog - April 1, 2021
Here are some ways to keep your audience in mind and drive exposure through Clubhouse.

The Power of Words and Images: 5 Things to Know About Inclusive Brand Communications
By Linda Descano, EVP and Head, Corporate Communications and Executive Visibility, Red Havas
CommPro (UK) - April 1, 2021
Images matter: We all know the power of an image, so be sure the visuals you select make your customers and employees feel seen and included—and that your visuals are consistent with supporting copy.

Marco Gets Into The TV Business With Docuseries On Comms
By Diana Marszalek
PRovoke - April 2, 2021
Marco's six-part docuseries, The New Frontiers of Communications, explores the range of factors and challenges impacting the PR business.
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