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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
5 ways to leverage LinkedIn as an effective PR tool (Agility PR - June 3, 2021)

Preserving Culture In A Hybrid Work Environment (Forbes - June 3, 2021)

PR's Top Pros Talk: Sophie Merven (O'Dwyer's - June 3, 2021) [VIDEO]

What Brands Still Don't Understand About Pride (PRNEWS - June 2, 2021)

How to Recommend Values-Based Marketing (Spin Sucks - June 3, 2021)

Pioneer Audre Lorde (1934–1992) (Institute for Public Relations - June 2, 2021)

How the pandemic has changed media relations strategies (PRmoment (UK) - June 3, 2021)

Data-Driven PR Campaign Planning: Part 1 (Onclusive - June 2, 2021)

How to give feedback to senior leaders about their media interviews (Media First (UK) - June 3, 2021)

Terms You Overhear During A PR Internship (Crenshaw Communications - June 3, 2021)

Summary Section:

5 ways to leverage LinkedIn as an effective PR tool
By Larry Alton
Agility PR - June 3, 2021
When you think about different PR tools and platforms, LinkedIn probably isn't the first one that comes to mind. But over the past year, it's quickly transformed into one of the best vehicles for promoting your brand and engaging your audience. Learn how to use it correctly.

Preserving Culture In A Hybrid Work Environment
By Elizabeth Baskin, CEO and Executive Creative Director at Tribe, Inc.
Forbes - June 3, 2021
We’ll need to maximize the cultural exposure when employees are on-site and find new ways to spread culture while employees are working remotely.

PR's Top Pros Talk: Sophie Merven [VIDEO]
By Steve Barnes
O'Dwyer's - June 3, 2021
As the travel industry gears up for a possible recovery from the COVID pandemic, IHG Hotels & Resorts head of communications Sophie Merven talks with Doug Simon about what that recovery could look like on the latest "PR's Top Pros Talk" video interview.

What Brands Still Don't Understand About Pride
By Michael Galfetti
PRNEWS - June 2, 2021
81% of advertisers say an inauthentic execution of LGBTQ people and scenarios would lead to a larger backlash than not featuring them in ads.

How to Recommend Values-Based Marketing
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 3, 2021
There is risk in speaking out and in staying silent. But one thing is certain: more and more executives are interested in values-based marketing.

Pioneer Audre Lorde (1934–1992)
Institute for Public Relations - June 2, 2021
IPR is featuring some of the many LGBTQ pioneers and modern-day heroes to celebrate Pride month. Audre Lorde was a Black, lesbian poet and activist whose work advocated for the liberation of oppressed groups.

How the pandemic has changed media relations strategies
By Samiha Fariha
PRmoment (UK) - June 3, 2021
The pandemic has changed the media landscape and forced PRs to modify media relations strategies. Here are some of the ways you can increase the chances of getting coverage.

Data-Driven PR Campaign Planning: Part 1
By Greg D'Andrea
Onclusive - June 2, 2021
Setting clear objectives and measuring your activities is key when creating an executing an impactful PR campaign plan.

How to give feedback to senior leaders about their media interviews
By Adam Fisher
Media First (UK) - June 3, 2021
Giving feedback to senior leaders about their latest media interview can be a tough conversation. It can be particularly daunting and challenging if that feedback is negative.

Terms You Overhear During A PR Internship
By Colleen O'Connor
Crenshaw Communications - June 3, 2021
It seems like PR pros have their own language. What are some common terms heard at a PR agency and what do they mean?
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