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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
Some inspiring stories from PR people who have relaunched their careers in lockdown (PRmoment (UK) - January 22, 2021)

4 Content Ideas To Spruce Up Your LinkedIn Page (BLND Public Relations - January 22, 2021)

Eight Ways To Position Yourself As A Go-To Expert For The Media (Forbes - January 25, 2021)

Why now is the time to embrace the power of PR (PR Daily - January 22, 2021)

New White House Communications Team Talks Strategy, Social & Gender (PRNEWS - January 22, 2021)

How COVID-19 Strengthened the Value of Internal Communication (Institute for Public Relations - January 22, 2021)

CEOs see major opportunities in emerging technologies to tackle social challenges (Agility PR - January 25, 2021)

7 Media Trends for 2021 include Supply Chains, Healthcare, Telepresence and Customer Experiences (CommPro (UK) - January 25, 2021)

Roundtable: How 2020 Forced Innovation Across Sectors (PRovoke - January 22, 2021)

Inauguration: An Event Planning Perspective (The Castle Group - January 21, 2021)

A Public Relations Dictionary (Business 2 Community - January 23, 2021)

Summary Section:

Some inspiring stories from PR people who have relaunched their careers in lockdown
By Daney Parker
PRmoment (UK) - January 22, 2021
Is now a good time to rethink your career in comms? We hear from those who have decided to take new directions, whilst a career coach explains why now is a good time to think about moving jobs.

4 Content Ideas To Spruce Up Your LinkedIn Page
BLND Public Relations - January 22, 2021
Occasionally, you may run into what our social media agency call's a “content slump.” To help, here are four fresh content ideas for LinkedIn.

Eight Ways To Position Yourself As A Go-To Expert For The Media
By Nancy Marshall
Forbes - January 25, 2021
Now more than ever, we are witnessing the impact of thought leaders who can communicate important messages to the general public.

Why now is the time to embrace the power of PR
By Ted Kitterman
PR Daily - January 22, 2021
One PR pro shares her optimism for the future of the industry and how she builds her day with a planner, podcasts and more.

New White House Communications Team Talks Strategy, Social & Gender
By Nicole Schuman
PRNEWS - January 22, 2021
On Jan. 21, The 19th, a nonprofit, nonpartisan newsroom reporting on gender, politics and policy, hosted a webinar titled “Meet the women shaping the Biden/Harris message.”

How COVID-19 Strengthened the Value of Internal Communication
By Alessandra Mazzei
Institute for Public Relations - January 22, 2021
This time even more than usual: with physical distancing, employee communication became the primary way to promote closeness between people in organizations. In particular, employee communication managed various challenges and expressed its highest potential.

CEOs see major opportunities in emerging technologies to tackle social challenges
By Richard Carufel
Agility PR - January 25, 2021
Dealing with the COVID crisis and other societal challenges has posed challenges for brands and businesses for which no clear resolutions have emerged, but new research from technology and business solution provider NTT points the C-suite to technology for help.

7 Media Trends for 2021 include Supply Chains, Healthcare, Telepresence and Customer Experiences
By Norman Birnbach
CommPro (UK) - January 25, 2021
It’s great that 2020 is over. Finally. Although many of the trends and issues from last year sadly will continue into 2021, PR and marketing teams should look at new trends to find ways to stay relevant and engaged with other stories the media will be covering.

Roundtable: How 2020 Forced Innovation Across Sectors
By Mark Henricks
PRovoke - January 22, 2021
Members of the Innovator 25 — North America class gathered to reflect on the lessons from 2020 and how a year of crisis pushed communications to the forefront.

Inauguration: An Event Planning Perspective
By Wendy Spivak
The Castle Group - January 21, 2021
Inauguration day. Regardless of your political views, from an event management standpoint, there was much perfection on display, and many lessons for anyone planning events today. Here are ten takeaways.

A Public Relations Dictionary
By Amy Rosenberg
Business 2 Community - January 23, 2021
While writing "A Modern Guide to Public Relations" I created a dictionary. However, it ended up being too cumbersome to use in the book but we still thought it would be fun to share it with you!
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