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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
To Swear or Not to Swear...That Is the Question (Spin Sucks - October 6, 2020)

How To Turn A Corporate Sustainability Pledge Into A Communications Showcase (Forbes - October 6, 2020)

Glassdoor's senior vice president of comms: 'Never stop learning' (PR Daily - October 5, 2020)

5 Challenges of Working Remotely and How to Solve Them (PRSay - October 5, 2020)

How will technology change the shape of PR and comms businesses? Jon Hughes on the PRmoment Podcast (PRmoment (UK) - October 6, 2020) [PODCAST]

PRovoke Names Global Agencies Of The Decade (PRovoke - October 6, 2020)

4 steps to building inroads with new media contacts (Agility PR - October 6, 2020)

The Price Of Losing Credibility (Crenshaw Communications - October 5, 2020)

Tesla dissolves its PR department — a new first in the industry (Electrek - October 6, 2020)

Thank Your Way to Becoming Memorable (Culpwrit - October 5, 2020)

How Marketing and Comms Can Team Up on Earned Media (MarketingProfs - October 6, 2020) [Infographic]

Summary Section:

To Swear or Not to Swear...That Is the Question
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - October 6, 2020
Proponents love a well-placed swear word. Opponents insist it's the kiss of death.

How To Turn A Corporate Sustainability Pledge Into A Communications Showcase
By Marie O'Riordan, Head of PR at PFS
Forbes - October 6, 2020
For communications, public relations and business leaders looking to establish and communicate their own successful SEI campaigns, there are several fail-proof techniques to adopt.

Glassdoor's senior vice president of comms: 'Never stop learning'
By Ted Kitterman
PR Daily - October 5, 2020
The messaging maestro for the workplace and jobs platform shares how communicators can earn their way to the decision-making table.

5 Challenges of Working Remotely and How to Solve Them
By Kate Finley
PRSay - October 5, 2020
As the leader of a communication agency that has been virtual since its founding seven years ago, I've learned a lot about what works — and what doesn't — when it comes to building a thriving remote culture. Here are five of the biggest challenges and tips to address them.

How will technology change the shape of PR and comms businesses? Jon Hughes on the PRmoment Podcast [PODCAST]
PRmoment (UK) - October 6, 2020
Welcome to the latest PRmoment Podcast. This week I'm talking to ex Golin CEO Jon Hughes. These days Jon describes himself as a Senior advisor specialising in technology and corporate communications.

PRovoke Names Global Agencies Of The Decade
PRovoke - October 6, 2020
Seven consultancies are selected as PRovoke's Agencies of the Decade across the globe.

4 steps to building inroads with new media contacts
By Chisomo Phiri
Agility PR - October 6, 2020
What once felt new and exciting has been so heavily integrated into our lives and how we consume information that it's hard to tell the difference between an underground podcast and the product of a national news outlet.

The Price Of Losing Credibility
By Dorothy Crenshaw, CEO, Crenshaw Communications
Crenshaw Communications - October 5, 2020
A former PR agency boss once told me, "You don't win by being right. You win be being credible." That's been ringing in my ears since the White House COVID-19 credibility crisis shifted into high gear.

Tesla dissolves its PR department — a new first in the industry
By Fred Lambert
Electrek - October 6, 2020
Electrek can confirm that Tesla has dissolved its PR department — technically becoming the first automaker who doesn’t talk to the press.

Thank Your Way to Becoming Memorable
Culpwrit - October 5, 2020
An easy way to make you memorable in a job search or your current job, make "thank you" become a habit.

How Marketing and Comms Can Team Up on Earned Media [Infographic]
By Ayaz Nanji
MarketingProfs - October 6, 2020
To execute a successful earned-media strategy, marketing and communications teams must be aligned. This infographic explains how they can best team up and collaborate.
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