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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
How COVID19 has Changed B2B PR & Media Relations (Bianchi Public Relations - October 15, 2020)

Four Proven Methods For Pricing Agency Services (Forbes - October 15, 2020)

PR's Top Pros Talk: Linda Dunbar (O'Dwyer's - October 14, 2020) [VIDEO]

Top priorities for communication pros that merit investment and energy (PR Daily - October 14, 2020)

Johnson & Johnson and Eli Lilly Hit the PR Pause Button on COVID Trials (PRNEWS - October 14, 2020)

With Coronavirus Reopening Plans, Don't be Afraid to Overcommunicate (PRSay - October 15, 2020)

Does Tesla Really Need a PR Function? % (Ishmael's Corner - The Hoffman Agency - October 15, 2020)

Saving the planet is 'a communications challenge' (Influence (UK) - October 15, 2020)

Help Your References Land You the Job (Culpwrit - October 14, 2020)

COVID is forcing businesses to make faster decisions—yet most rely on outdated data (Agility PR - October 15, 2020)

Shift PR Takes New Approach By Making Search The Core Of Campaigns (PRovoke - October 15, 2020)

Summary Section:

How COVID19 has Changed B2B PR & Media Relations
By Jessica Muzik
Bianchi Public Relations - October 15, 2020
COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted.

Four Proven Methods For Pricing Agency Services
By Solomon Thimothy, Founder of Clickx
Forbes - October 15, 2020
Determining a pricing strategy can be tricky because there is no one-size-fits-all approach. What works best for your agency might not be the best solution for another. But how do you find the pricing strategy that fits your needs?

PR's Top Pros Talk: Linda Dunbar [VIDEO]
By Steve Barnes
O'Dwyer's - October 14, 2020
As "a core thing that holds the organization together," internal communications are more important than ever, Diversity Decoder founder Linda Dunbar tells Doug Simon in the latest "PR's Top Pros Talk" video.

Top priorities for communication pros that merit investment and energy
By Robby Brumberg
PR Daily - October 14, 2020
Experts from Facebook reveal mission-critical messaging tactics that will help communicators excel in today’s turbulent environment.

Johnson & Johnson and Eli Lilly Hit the PR Pause Button on COVID Trials
By Sophie Maerowitz
PRNEWS - October 14, 2020
For PR pros, messages related to the race to find a vaccine and treatment serve as a natural experiment in healthcare communication.

With Coronavirus Reopening Plans, Don't be Afraid to Overcommunicate
By Brian Stephens
PRSay - October 15, 2020
According to multiple studies, the average consumer is presented with up to 10,000 ads per day. Those of us of a certain age can remember the 1970s, when the average was more like 700 per day. (Yes, you read that right.)

Does Tesla Really Need a PR Function? %
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael's Corner - The Hoffman Agency - October 15, 2020
Elon Musk decided to eliminate Tesla's PR function. Sure, reporters will still cover Tesla, but what about the "how" behind the coverage.

Saving the planet is 'a communications challenge'
By Claire Barraclough
Influence (UK) - October 15, 2020
The global communications community has been issued with a call to action to pull the planet back from an irreversible tipping point in the next ten years.

Help Your References Land You the Job
Culpwrit - October 14, 2020
Don't begin a job search without lining up your references. Here are five simple tips that will help ensure the best possible reference.

COVID is forcing businesses to make faster decisions—yet most rely on outdated data
By Richard Carufel
Agility PR - October 15, 2020
We've been focusing on the data analytics obstacles that communicators are struggling to overcome, and newly released research from high-performance analytics database Exasol reveals that while 84 percent of organizations are under increasing pressure to make faster decisions as a result of COVID, more than half (58 percent) are making decisions based on outdated data and lack access to real-time insights.

Shift PR Takes New Approach By Making Search The Core Of Campaigns
By Diana Marszalek
PRovoke - October 15, 2020
Shift is in the process of changing its approach to PR, rolling out an offering that puts search at the center of campaigns.
The Daily PR Brief is put together by the analysts at ITK Information Services.   

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