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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
The Space Force's PR problem (Axios - February 9, 2021)

PR's Top Pros Talk: Marty McDonald (O'Dwyer's - February 9, 2021) [VIDEO]

What General Mills' restructuring means for the future of corporate comms (Ragan - February 10, 2021)

PRNEWS GRADES: 2021 Valentine's Edition (PRNEWS - February 9, 2021)

The Art Of Analyst Relations: A PR POV (Crenshaw Communications - February 9, 2021)

10 questions PR pros should be asking SEO agencies (Agility PR - February 10, 2021)

How to tell your company's story with Alejandro Barbero (Axia Public Relations - February 9, 2021) [PODCAST]

How communicators can facilitate DE&I breakthroughs in 2021 (PR Daily - February 9, 2021)

Americans' Confidence In Covid Vaccine Is Up, But Resistance Still A Challenge (PRovoke - February 10, 2021)

(SPECIAL) PR Masters Series Podcast, Episode #41 – Joe Lockhart (CommPro (UK) - February 10, 2021) [PODCAST]

Good and Bad PR: Plenty on this week’s agenda, from Handforth Parish Council, to Weetabix, to Elon Musk, to NHS Comms (PRmoment (UK) - February 10, 2021)

Summary Section:

The Space Force's PR problem
By Miriam Kramer
Axios - February 9, 2021
The Biden administration is standing behind the force.

PR's Top Pros Talk: Marty McDonald [VIDEO]
By Steve Barnes
O'Dwyer's - February 9, 2021
PR practitioners have gotten their seat at the table over the past year, Fahlgren Mortine executive vice president Marty McDonald tells Doug Simon in the latest “PR’s Top Pros Talk” video interview. Their job for this year? “Really operate boldly and keep that seat.”

What General Mills' restructuring means for the future of corporate comms
By Mariah Young and GerRee Anderson
Ragan - February 10, 2021
Last week, General Mills announced a restructure to their cooperate communications team. What was once a single, traditional corporate communications team will now become three teams overseen by one leader.

PRNEWS GRADES: 2021 Valentine's Edition
By Nicole Schuman
PRNEWS - February 9, 2021
In this Valentine's brand grades edition, we examine some of the sweetest brand campaigns.

The Art Of Analyst Relations: A PR POV
By Cliff Maroney
Crenshaw Communications - February 9, 2021
Media relations is a huge part of any PR program, given the third-party validation that comes with earned media. But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn't just with trade and business press, but through industry analyst reports that influence media and customers.

10 questions PR pros should be asking SEO agencies
By Joe Friedlein
Agility PR - February 10, 2021
It's true to say that some clients can only afford to hire agency support from one or other discipline, but where clients have the luxury of both, should 2021 be the year when we ditch the battle lines and collaborate in a better way?

How to tell your company's story with Alejandro Barbero [PODCAST]
By On Top of PR
Axia Public Relations - February 9, 2021
Our episode guest is Alejandro Barbero, director of strategic development and communications at Rayonier. He makes the complex simple and is constantly taking on new challenges.

How communicators can facilitate DE&I breakthroughs in 2021
By Robby Brumberg
PR Daily - February 9, 2021
This is the year we must go from lip service to substantive action. Experts share how to make genuine progress–and become a more inclusive storyteller.

Americans' Confidence In Covid Vaccine Is Up, But Resistance Still A Challenge
By Diana Marszalek
PRovoke - February 10, 2021
A study from W2O found that 80% of Americans are willing to get a Covid vaccine, but political stances are keeping many of the rest from getting onboard.

(SPECIAL) PR Masters Series Podcast, Episode #41 – Joe Lockhart [PODCAST]
By Art Stevens, Managing Partner, The Stevens Group
CommPro (UK) - February 10, 2021
Joe Lockhart knows the White House through and through. His responses to my questions during our recent PR Masters Series podcast reflects that.

Good and Bad PR: Plenty on this week’s agenda, from Handforth Parish Council, to Weetabix, to Elon Musk, to NHS Comms
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - February 10, 2021
Whilst the Covid machine rolls on, there have been a few uplifting moments for us all to celebrate. Take my hand as we wander through the week's hits. No bad PR this week, enough bad news out there as it is.
The Daily PR Brief is put together by the analysts at ITK Information Services.   

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