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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
Do brands need to do media relations any more? (PRmoment (UK) - June 8, 2021)

PR's Top Pros Talk: Cathy Fink (O'Dwyer's - June 9, 2021) [VIDEO]

Why PR professionals are dreading a return to the office (PR Daily - June 9, 2021)

Lessons Earned: A Moment at a Funeral Taught Me Everything About PR (PRNEWS - June 9, 2021)

Remote Work Is Changing the Way We Do Our Jobs—For the Better (Spin Sucks - June 10, 2021)

Going global: How a foreign website can be a great PR tool (Agility PR - June 10, 2021)

What can we learn from the tennis star who didn't want to talk to the media? (Media First (UK) - June 10, 2021)

Weber Shandwick Promotes Susan Howe To President (PRovoke Media - June 10, 2021)

3 Tips for Bringing Clarity and Boosting Morale Through Communication (CommPro (UK) - June 9, 2021)

Is Corporate Communications Optional? (Crenshaw Communications - June 8, 2021)

Summary Section:

Do brands need to do media relations any more?
By Farzana Baduel
PRmoment (UK) - June 8, 2021
With the enormous reach of social media, brands are no longer as dependent as they used to be on journalists and editors. Do brands need to do media relations any more?

PR's Top Pros Talk: Cathy Fink [VIDEO]
By Steve Barnes
O'Dwyer's - June 9, 2021
Makovsky president Cathy Fink talks about the challenges of assuming a leadership role at a legacy PR brand on the latest "PR's Top Pros Talk" video interview with Doug Simon.

Why PR professionals are dreading a return to the office
By Shauna Nuckles
PR Daily - June 9, 2021
No, it’s not about having to put on pants. Here are some tips to show your team empathy and flexibility in the months ahead.

Lessons Earned: A Moment at a Funeral Taught Me Everything About PR
By Joseph Czabovsky
PRNEWS - June 9, 2021
Organizational PR's lessons are similar to personal relationships. Treat people well and respect them, they will do the same for you.

Remote Work Is Changing the Way We Do Our Jobs—For the Better
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 10, 2021
Some companies have promised greater flexibility and others have lamented the perils of remote work. But employees require the former over the latter.

Going global: How a foreign website can be a great PR tool
By James Daniels
Agility PR - June 10, 2021
The long-standing premise of public relations is to present your business message to the public, your potential customers, and clients in the best way possible, at the right time, and to the right segment of the market. It is a tricky prospect. This article focuses on the use of a foreign website as part of your overall online PR project.

What can we learn from the tennis star who didn't want to talk to the media?
By Adam Fisher
Media First (UK) - June 10, 2021
It is not often tennis features in this media training blog. But Naomi Osaka’s decision not to speak to the media after matches during the French Open produced an avalanche of media coverage.

Weber Shandwick Promotes Susan Howe To President
By Diana Marszalek
PRovoke Media - June 10, 2021
Weber Shandwick's chief growth officer Susan Howe has been named the agency's new global president.

3 Tips for Bringing Clarity and Boosting Morale Through Communication
By Octavian Pantis and Captain Emil Dobrovolschi
CommPro (UK) - June 9, 2021
Here are three actions you can take immediately, inspired by a surprising, but essential communication points in aviation – more specifically, between pilots in the cockpit.

Is Corporate Communications Optional?
By Dorothy Crenshaw, CEO, Crenshaw Communications
Crenshaw Communications - June 8, 2021
Most tech companies crave PR, but Elon Musk doesn't need corporate communications. What does that say about its future?
The Daily PR Brief is put together by the analysts at ITK Information Services.   

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