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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
Healthcare PR: What’s the New Normal? (O'Dwyer's - October 1, 2020)

Take 5 Live with Peter Shankman (Cision Media Research - October 1, 2020)

The top five toughest sell-ins of September (PRmoment (UK) - October 1, 2020)

Surviving a PR crisis, from first steps to resolution (Agility PR - October 2, 2020)

Find the best company spokesperson (Axia Public Relations - October 2, 2020)

How Paid And Organic Social Media Work Together (Crenshaw Communications - October 1, 2020)

5 Ways to Deliver Global Research Like a Journalist (Kelton Global - October 1, 2020)

Researching an Audience to Make Engaging Video Content (Mention Blog - October 2, 2020)

How to win at PR through a media-first perspective (Muck Rack Blog - October 2, 2020)

Three Ways To Support Mental Health While Working From Home (Tribe Inc. - October 1, 2020)

Summary Section:

Healthcare PR: What’s the New Normal?
By David Landis, President and CEO of LCI
O'Dwyer's - October 1, 2020
So, what’s the “new normal” in healthcare PR? Let’s a take a look at what happened to the industry and how it impacted the PR sector.

Take 5 Live with Peter Shankman
By Sarah Parker
Cision Media Research - October 1, 2020
We sat down with Peter Shankman to discuss bridging the gap between marketing and comms in our latest Take 5 Live.

The top five toughest sell-ins of September
By Sophie Raine, Managing Director, Consumer Brands at Ketchum London
PRmoment (UK) - October 1, 2020
We're celebrating PR professionals and your ability to triumph over adversity! I began compiling this series at the height of the pandemic, so I can't help but marvel at the volume of tough sell-in stories that have managed to 'make it'.

Surviving a PR crisis, from first steps to resolution
By Ronn Torossian, CEO of 5WPR
Agility PR - October 2, 2020
The phrase “all press is good press” is not true, especially in the day and age of social media platforms where everyone can share their opinions in a matter of minutes.

Find the best company spokesperson
By Marjorie Comer
Axia Public Relations - October 2, 2020
Looking for a new company spokesperson? Use these tips to find the best one for your company's needs.

How Paid And Organic Social Media Work Together
By Taylor Carroll
Crenshaw Communications - October 1, 2020
PR pros know social media is essential. But what is the difference between paid and organic social media and how do they work?

5 Ways to Deliver Global Research Like a Journalist
By Zoe Billington
Kelton Global - October 1, 2020
In our last post, we covered the importance of designing global research like a social scientist. Now, let’s look at 5 ways you can deliver that research like a journalist.

Researching an Audience to Make Engaging Video Content
Mention Blog - October 2, 2020
Check out those effective methods that can help you find out precisely what your audience would like from your video content.

How to win at PR through a media-first perspective
By Bill Byrne
Muck Rack Blog - October 2, 2020
To nail those top-tier media placements, you need to think about what works for our friends on the other side of the desk, then retrofit your campaign with that in mind.

Three Ways To Support Mental Health While Working From Home
By Tim Brewer
Tribe Inc. - October 1, 2020
As World Mental Health Day is coming up on October 10, take these tips and help your employees cultivate a better work-life balance while work is still happening at home.
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