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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
Rochelle L. Ford, APR, on Becoming a More Inclusive Communicator (PRSay - February 22, 2021)

Corporate Communications Lessons From The White House Press Secretary (Forbes - February 22, 2021)

3 'firefighting' lessons for public affairs pros (PR Daily - February 22, 2021)

How to Gain Media Relations Contacts During The Pandemic (PRNEWS - February 18, 2021)

Elena Davidson CEO of Liberty Communications on the PRmoment Podcast (PRmoment (UK) - February 18, 2021) [PODCAST]

How to Create a Stellar Virtual PR Internship Program (Franco - February 19, 2021)

New Worldcom PR study shows how leader attention & confidence shifted during COVID (Agility PR - February 22, 2021)

Did Zillow take advantage of its "viral moment" on SNL? (Communications Conversations - February 19, 2021)

How has PR changed in 2020 (Everything PR - February 20, 2021)

Top 15 VPs of PR to follow on Twitter in 2021 (Muck Rack Blog - February 19, 2021)

Summary Section:

Rochelle L. Ford, APR, on Becoming a More Inclusive Communicator
By LaShana Sorrell
PRSay - February 22, 2021
Ford is a recognized scholar and leader with intensive knowledge of multicultural communications and diversity. She has been published in several academic works and received numerous accolades, including PRSA's Educator of the Year and the D. Parke Gibson Pioneer Award.

Corporate Communications Lessons From The White House Press Secretary
By Bryan Scanlon, Founder and principal of Look Left Marketing
Forbes - February 22, 2021
Regardless of your politics, here are some best practices that stand out as lessons for business communicators.

3 'firefighting' lessons for public affairs pros
By Brian Pittman
PR Daily - February 22, 2021
Here are three ways to ramp up your public affairs strategy so it's more responsive—with insights from a FEMA-trained public affairs pro who'll share how to "put out fires" in Ragan's March 4 Speechwriters & Public Affairs Conference.

How to Gain Media Relations Contacts During The Pandemic
By Anastasia Golovina
PRNEWS - February 18, 2021
As we know, PR is a relationship business. Owing to the pandemic, face-to-face meetings and quick coffees with journalists can't occur. Still, clever PR pros are expanding and deepening relationships with journalists. We offer a few tactics to get PR pros back out on the circuit, virtually.

Elena Davidson CEO of Liberty Communications on the PRmoment Podcast [PODCAST]
PRmoment (UK) - February 18, 2021
This week on the PRmoment podcast it's Elena Davidson, CEO of Liberty Communications. Liberty is a boutique technology public relations firm based in London with a fee income of about £2 million.

How to Create a Stellar Virtual PR Internship Program
Franco - February 19, 2021
Here are a few ways we pivoted our PR internship program to stay safe virtually but continue to provide valuable experiences.

New Worldcom PR study shows how leader attention & confidence shifted during COVID
By Richard Carufel
Agility PR - February 22, 2021
The COVID pandemic has upended business in virtually every way, and new research from the Worldcom Public Relations Group reveals how it has significantly shifted executive attention and confidence for various issues.

Did Zillow take advantage of its "viral moment" on SNL?
By Arik Hanson, Principal of ACH Communications
Communications Conversations - February 19, 2021
In case you missed it, Zillow had a moment last weekend. A "viral" moment, to be clear. Because for about 24-48 hours, a lot more people were talking about Zillow.

How has PR changed in 2020
By Jim Crickell
Everything PR - February 20, 2021
In 2020, trends included AI, live streaming, unique/niche targeting, and even big data integrations. They haven't faded, but the focus on use has drastically changed.

Top 15 VPs of PR to follow on Twitter in 2021
By Lindsay Sugarman
Muck Rack Blog - February 19, 2021
Here's a round-up of influential VPs of PR and communications to follow on Twitter this year.
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