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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
When Clients Attack: What To Do When A Client Flies Off The Handle (Forbes - March 24, 2021)

PR's Top Pros Talk: Sukhi Sahni (O'Dwyer's - March 23, 2021) [VIDEO]

Cinnamon Toast Crunch flounders in shrimp-tail crisis (PR Daily - March 24, 2021)

AAPI PR Pros Urge Action Against Asian Hate Speech and Violence (PRNEWS - March 23, 2021)

How a World-Class Convention Center Became a Beacon of Hope During the Pandemic (PRSay - March 23, 2021)

9 in 10 communicators will invest more in tech this year than they did in 2020 (Agility PR - March 24, 2021)

Long-form content is making a big comeback (Communications Conversations - March 24, 2021)

Three Ways To Change Up Your Social Media Strategy (Crenshaw Communications - March 24, 2021)

Tips For Feeling Less Stressed In A New PR Position (Culpwrit - March 23, 2021)

The Ugly Truth (Firefly Communications - March 24, 2021)

Summary Section:

When Clients Attack: What To Do When A Client Flies Off The Handle
By Christopher Tompkins
Forbes - March 24, 2021
Inside every client is the potential for a ticking time bomb, and we as marketers have no say in what sets it off.

PR's Top Pros Talk: Sukhi Sahni [VIDEO]
O'Dwyer's - March 23, 2021
“Be fearless.” That’s the top piece of advice Capital One’s Sukhi Sahni gives women who want to succeed as communications pros in the latest “PR’s Top Pros Talk” interview with Doug Simon.

Cinnamon Toast Crunch flounders in shrimp-tail crisis
By Ted Kitterman
PR Daily - March 24, 2021
The sugary cereal’s digital team initially tried to deny a writer’s aquatic discovery on Twitter. The prawny saga has become must-see social media entertainment.

AAPI PR Pros Urge Action Against Asian Hate Speech and Violence
By Nicole Schuman
PRNEWS - March 23, 2021
PR and communication professionals are searching for the right words and actions to support the Asian community.

How a World-Class Convention Center Became a Beacon of Hope During the Pandemic
PRSay - March 23, 2021
In March 2020, as New York City became an epicenter of COVID-19 infections, its Jacob K. Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. Today, it's a vaccination site.

9 in 10 communicators will invest more in tech this year than they did in 2020
By Richard Carufel
Agility PR - March 24, 2021
With the death of third-party cookies impacting data strategies, and a slew of data privacy changes providing new rules to address, marketers turned to customer data platforms (CDPs) more than ever in 2020 as the pandemic prompted more urgency for digital transformations—and that investment will increase this year, according to new research from real-time customer data orchestration firm Tealium.

Long-form content is making a big comeback
By Arik Hanson
Communications Conversations - March 24, 2021
For years, what’s been one of the key social media “best practices” that’s been beaten into our heads? SNACKABLE CONTENT! It’s all about snackable content, right?

Three Ways To Change Up Your Social Media Strategy
By Ilana Weinberger
Crenshaw Communications - March 24, 2021
Are your social media posts in need of change? PR pros should consider shaking things up to increase engagement and impressions.

Tips For Feeling Less Stressed In A New PR Position
Culpwrit - March 23, 2021
After talking last week with several stressed out PR pros tired of COVID and online everything, I decided to jot down a few thoughts about taking care of yourself and your career.

The Ugly Truth
By Claire Walker
Firefly Communications - March 24, 2021
Claire Walker, CEO of Firefly Communications Group, the Reputation Shapers, looks at the benefits of looking at the stark reality of truth.
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