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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
The Future Of Unified Communications In The Wake Of Covid-19 (Forbes - September 25, 2020)

Winners of The Drum Awards for PR revealed: see the best PR campaigns of the year (The Drum - September 25, 2020)

5.1 Things PR Pros Need to Know About Embargoes (PRNEWS - September 24, 2020)

Sometimes, the Ethical Choice Means Caring When Others Don't (PRSay - September 25, 2020)

Good and Bad PR: Ribena drinks up praise for paper straws, but Molly-Mae’s giveaway sucks (PRmoment (UK) - September 25, 2020)

Why PR is no longer the underdog (Agility PR - September 25, 2020)

How TikTok is Becoming the Next Big PR Tool (AMP3 PR - September 25, 2020)

6 ways to network like a human (ACH Communications - September 25, 2020)

PRovokeAP: Communicators Can Be Central To Recovery, Provided They Adapt (PRovoke - September 24, 2020)

Reforming tone-deaf narratives to tell honest and inclusive stories (Muck Rack Blog - September 25, 2020)

Summary Section:

The Future Of Unified Communications In The Wake Of Covid-19
By Jed Brown, SVP of Product & Design at Fuze
Forbes - September 25, 2020
To accommodate the transition to a hybrid work model once the pandemic subsides, UCaaS providers will once again need to evolve their offerings to be more inclusive toward different ways of working.

Winners of The Drum Awards for PR revealed: see the best PR campaigns of the year
By Eleanor Lim
The Drum - September 25, 2020
The results of The Drum Awards for PR have been announced, with inniAccounts, Mastercard, LinkedIn, SnapChat, Bacardi, Megabus, Intuit QuickBooks and the Heart of London Business Alliance among the winning advertisers of 2020.

5.1 Things PR Pros Need to Know About Embargoes
By Seth Arenstein
PRNEWS - September 24, 2020
"If it’s a trusted media partner, give them as much information as you can in advance. The story will be better and more accurate with time to develop."

Sometimes, the Ethical Choice Means Caring When Others Don't
By Hasan Zuberi
PRSay - September 25, 2020
Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards(BEPS). This year's theme is "Doing the Right Thing."

Good and Bad PR: Ribena drinks up praise for paper straws, but Molly-Mae’s giveaway sucks
By Lauren Wilden, Head of PR at 10 Yetis
PRmoment (UK) - September 25, 2020
What a week it's been! No one seems to know what it going on with the state of the UK lockdown or even what our Christmas like look like this year. But the world of PR must carry on so here are the week's examples of good and bad PR for you to try and take your mind off of all the doom and gloom surrounding Covid.

Why PR is no longer the underdog
By Sarah Tourville
Agility PR - September 25, 2020
I've never understood why PR has been considered marketing's second cousin. I suppose the only rationale I can give is because PR is more of marathon than a sprint, taking longer to show ROI and more difficult to measure.

How TikTok is Becoming the Next Big PR Tool
AMP3 PR - September 25, 2020
There’s no doubt that TikTok is rapidly changing how brands and publicists use social media marketing. This platform, which consists of short 15-60 second videos, covers about every topic you can imagine.

6 ways to network like a human
By Arik Hanson, Principal of ACH Communications
ACH Communications - September 25, 2020
A couple weeks ago, I had coffee (actual in-person coffee!) with the wonderful Laura King. We had never met before, but I’ve been a fan from afar for quite some time. We talked about jobs. We talked about her Marketers Community. And, of course, we talked about networking.

PRovokeAP: Communicators Can Be Central To Recovery, Provided They Adapt
By David Blecken
PRovoke - September 24, 2020
Panelists at PRovoke’s Asia-Pacific Summit expect digital transformation, more empathetic corporate behavior and “activism” to define efforts to grow in 2021.

Reforming tone-deaf narratives to tell honest and inclusive stories
By Jenny Choi
Muck Rack Blog - September 25, 2020
While everyone experiences the current reckoning of sensitivities around race and injustice, many of us in the media are grappling with how to move forward without stepping on any landmines that might re-trigger trauma for folks we’ve already hurt with our tone-deaf sensibilities.
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