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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
Communicating culture change: A lesson from those banning politics at work (Firefly Communications - May 26, 2021)

The AP Sees Internal Communication Struggle After Firing Reporter (PRNEWS - May 25, 2021)

3 Tips For Avoiding Jargon in Your Communications (Cision Media Research - May 25, 2021)

Moving From Empty Diversity Statements to Real Action (PRSay - May 25, 2021)

Key diversity lessons brands and agencies must learn (PRmoment (UK) - May 25, 2021)

10 Ways to Explain Public Relations (One Pitch - May 26, 2021)

5,000 emails later, we've determined your pitch begins—or ends—with the subject line (Agility PR - May 25, 2021)

Elevating a brand with Mark Sherwood (Axia Public Relations - May 25, 2021) [PODCAST]

Five Benefits of Working at a Small Agency (Crenshaw Communications - May 25, 2021)

Is the Human Connection a Part of PR's Future? (HMA Public Relations - May 25, 2021)

Summary Section:

Communicating culture change: A lesson from those banning politics at work
By Claire Walker
Firefly Communications - May 26, 2021
Companies announcing culture change has become a normality. Claire Walker explores what we can learn from those banning politics at work.

The AP Sees Internal Communication Struggle After Firing Reporter
By Nicole Schuman
PRNEWS - May 25, 2021
A lack of transparency regarding the firing led 100 AP staffers to release an open letter expressing disapproval for internal communications regarding the situation.

3 Tips For Avoiding Jargon in Your Communications
By Erin Payton
Cision Media Research - May 25, 2021
We're all guilty of insider talk to some extent. Whether it's an inside joke among friends or family, using corporate-speak with our colleagues or writing to a loyal audience, we tend to think those around us always "get" what we're talking about. But how is a new friend, coworker or reader supposed to feel included if he or she doesn't speak the secret language?

Moving From Empty Diversity Statements to Real Action
By Shanikka Flinn
PRSay - May 25, 2021
For companies, the challenge is to communicate authentic, rather than empty, DE&I statements — and to take real action to ingrain those values into their cultures.

Key diversity lessons brands and agencies must learn
By Saad Al-Saraf, CEO of Mediareach
PRmoment (UK) - May 25, 2021
As our society becomes increasingly diverse, ad agencies and brands cannot continue to operate without understanding their multicultural audiences, which are growing in terms of both influence and affluence.

10 Ways to Explain Public Relations
By Jered Martin
One Pitch - May 26, 2021
How would you explain public relations to someone who doesn't know? These 10 PR pros weigh in with their ways to explain PR.

5,000 emails later, we've determined your pitch begins—or ends—with the subject line
By Joy Knowles
Agility PR - May 25, 2021
All PR pros covet the secret to putting together an email sure to catch the attention of a journalist. It's why pitching is always a hot topic—professionals involved in media relations want to know how they can improve and what they can do to make their emails irresistible.

Elevating a brand with Mark Sherwood [PODCAST]
By On Top of PR
Axia Public Relations - May 25, 2021
Our episode guest is Mark Sherwood, Deputy Executive Director of Marketing at Detroit Public Schools Community. He develops and manages annual marketing and communication strategies, staff, budgets, research, competitive analysis and surveys.

Five Benefits of Working at a Small Agency
By Ron Stein
Crenshaw Communications - May 25, 2021
When considering a career in PR — or a pivot from another industry — size can matter.

Is the Human Connection a Part of PR's Future?
By Scott Hanson
HMA Public Relations - May 25, 2021
While technology has allowed industries like public relations to grow and evolve, the human connection is still a vital part of our job.
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