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Read some of today's best PR and Comms industry news clips:
 
 
How do you solve a problem like... a PR nightmare? (The Drum - May 18, 2021)

How communicators can make a difference in stopping anti-Asian hate (PR Daily - May 17, 2021)

Pro-Vaccine Sentiment Grew 8% on Twitter in March, April (PRNEWS - May 17, 2021)

Post COVID news and media consumption trends in Western Europe explained (PRmoment (UK) - May 18, 2021)

3 ways to use email for effective crisis communication (Agility PR - May 18, 2021)

Hitting the right note at Fender with VP Christina Stejskal: How innovation and authenticity drive this global PR team (Muck Rack Blog - May 18, 2021)

Changing Relations with Business and Media: Summaries to 3 Studies for Communicators (Sword and the Script - May 18, 2021)

What Communicators Need to Know About Mental Wellbeing — Mental Health Awareness Month 2021 (CommPro (UK) - May 17, 2021)

CEO becomes latest leader to face backlash over 'back to work' comments (Media First (UK) - May 18, 2021)

Understanding PR Industry Resilience Amid Covid-19 (PRovoke - May 18, 2021) [PODCAST]

Communication and transparency with John Herbkersman (Axia Public Relations - May 18, 2021) [PODCAST]

Summary Section:

How do you solve a problem like... a PR nightmare?
By Sam Bradley
The Drum - May 18, 2021
What strategies should big and small brands keep in their back pockets in case of an emergency? We asked a selection of industry experts for their two cents.

How communicators can make a difference in stopping anti-Asian hate
By Ted Kitterman
PR Daily - May 17, 2021
The data on incidents of hate targeting the Asian American and Pacific Islander (AAPI) community tells a stark story about the U.S. in a post-pandemic world.

Pro-Vaccine Sentiment Grew 8% on Twitter in March, April
By Nicole Schuman
PRNEWS - May 17, 2021
The pro-vax conversation volume grew 8 percent on Twitter in March and April, whereas the neutral-vax community's fell 16.2 percent as its members made decisions and took a side, a new study shows.

Post COVID news and media consumption trends in Western Europe explained
By Anna Salter, Evaluation Director at Kantar
PRmoment (UK) - May 18, 2021
Brand reputation has taken centre stage in the last year, putting communications teams in the spotlight. Whilst the industry has remained resilient, it has faced significant changes in staying on the pulse of evolving consumer behaviours.

3 ways to use email for effective crisis communication
By Ronn Torossian, CEO of 5WPR
Agility PR - May 18, 2021
Understanding how to best leverage the power of email is critical for crisis PR agencies during a crisis. Here are 6 ways to use emails effectively during a crisis.

Hitting the right note at Fender with VP Christina Stejskal: How innovation and authenticity drive this global PR team
By Vanessa Hannay
Muck Rack Blog - May 18, 2021
Christina Stejskal, the vice president of global communications at Fender, shares her nearly 20 years of PR experience and offers insights into Fender’s PR strategy.

Changing Relations with Business and Media: Summaries to 3 Studies for Communicators
By Frank Strong
Sword and the Script - May 18, 2021
One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights.

What Communicators Need to Know About Mental Wellbeing — Mental Health Awareness Month 2021
By ressa Robbins, Vice President of Customer Onboarding, Burrelles
CommPro (UK) - May 17, 2021
“You Are Not Alone.” That’s the tagline for the National Alliance on Mental Illness (NAMI) campaign this year. NAMI is focusing on the healing value of connecting in safe ways, prioritizing mental health and acknowledging that it’s okay to not be okay, which seems especially apropos during the pandemic.

CEO becomes latest leader to face backlash over 'back to work' comments
By Adam Fisher
Media First (UK) - May 18, 2021
One of the big challenges bosses and communicators are currently facing is the messaging around the return to the office.

Understanding PR Industry Resilience Amid Covid-19 [PODCAST]
By PRovoke Media
PRovoke - May 18, 2021
Paul Holmes joins the podcast to discuss PRovoke Media's Global Rankings analysis, which revealed that the PR industry only declined 4% during 2020.

Communication and transparency with John Herbkersman [PODCAST]
Axia Public Relations - May 18, 2021
Learn how communicators can be a trusted advisor to their company's executive team with our guest John Herbkersman.
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