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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
How The Importance Of Communications In 2020 Will Shape The Year Ahead (Forbes - February 8, 2021)

No Easy Fix: Opinion and Belief vs. Facts and Truth (O'Dwyer's - February 5, 2021)

How speechwriters can humanize execs—and help deliver key messages (PR Daily - February 8, 2021)

Introducing the 2021 Education A-List (PRNEWS - February 8, 2021)

Five Ways to Prep Your Agency for Sale (Spin Sucks - February 8, 2021)

Find Media Opportunities Beyond Black History Month or Other Observances (PRSay - February 8, 2021)

How the pandemic has changed PR (PRmoment (UK) - February 4, 2021)

Why PR firms should manage social media (Axia Public Relations - February 8, 2021)

Here's Why Corporate Communicators Should Abandon PowerPoint – And How To Do It (CommPro (UK) - February 8, 2021)

Communications and The Possibilities For Black History Month (Landis Communications - February 8, 2021) [VIDEO]

There's a right way—and a wrong way—to leverage newsjacking (Muck Rack Blog - February 8, 2021)

How are PR firms handling COVID challenges? Here's one agency's experience (Agility PR - February 8, 2021)

Summary Section:

How The Importance Of Communications In 2020 Will Shape The Year Ahead
By Mark Attard, President of Livewire
Forbes - February 8, 2021
The Covid-19 pandemic has clearly shown that organizations are powered by people.

No Easy Fix: Opinion and Belief vs. Facts and Truth
By Paul Oestreicher
O'Dwyer's - February 5, 2021
We need a breakthrough when it comes to persuading people to accept the facts around a host of science-based issues including climate change and vaccine safety.

How speechwriters can humanize execs—and help deliver key messages
By Ted Kitterman
PR Daily - February 8, 2021
Joanne Callahan, speechwriter and corporate communicator with Con Edison in New York, shares tips on finding the story and honing a message to fit your audience.

Introducing the 2021 Education A-List
PRNEWS - February 8, 2021
PRNEWS introduces the 2021 Education A-List, the 35 educational institutions advancing careers in PR and communications.

Five Ways to Prep Your Agency for Sale
By Drew McLellan
Spin Sucks - February 8, 2021
If you’re an agency owner, you’ve probably thought about selling your agency at some point. Drew McLellan provides five tips to help prep it for sale.

Find Media Opportunities Beyond Black History Month or Other Observances
By Crystal Borde
PRSay - February 8, 2021
It's February, the month we mark Black History Month. Often, we use this cultural observance to reflect and honor Black Americans who impacted our lives through their struggles, innovations, advocacy and accomplishments.

How the pandemic has changed PR
By Daney Parker
PRmoment (UK) - February 4, 2021
PR has had to change tactics because of the pandemic, for example, virtual has replaced experiential. PR leaders list 17 strategies that work now.

Why PR firms should manage social media
By Maria Gimeno
Axia Public Relations - February 8, 2021
It can be daunting to hand over your company social media channels to an outside agency, but building a company's reputation through social media is an area of expertise for many PR pros.

Here's Why Corporate Communicators Should Abandon PowerPoint – And How To Do It
By Stacy Hintermeister, VP of Marketing and Growth, CBX
CommPro (UK) - February 8, 2021
If you’re a corporate communicator who’s facing time-sensitive productivity issues (and who isn’t?), there’s one digital tool you should ditch: PowerPoint.

Communications and The Possibilities For Black History Month [VIDEO]
Landis Communications - February 8, 2021
Communications and The Possibilities For Black History Month

There's a right way—and a wrong way—to leverage newsjacking
By Michelle Garrett
Muck Rack Blog - February 8, 2021
Newsjacking can certainly be a useful media relations approach, but there’s definitely a right way to go about it—and a wrong way.

How are PR firms handling COVID challenges? Here's one agency's experience
By Sarah Samways
Agility PR - February 8, 2021
The last year has been fraught with challenges for every business. Employees have been working from their dining room, many have been furloughed and others have lost their jobs and source of income.
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