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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
3 communication lessons from the story of the onions that were too hot for Facebook (Media First (UK) - October 14, 2020)

Lowe's new top communicator addresses tech, DE&I and the post-COVID era (PR Daily - October 14, 2020)

How PR Can Move Beyond National Hispanic Heritage Month (PRNEWS - October 14, 2020)

Better Together: The Evolving Relationship Between PR And Marketing (Forbes - October 14, 2020)

Agencies Double Commitment To Minority & Women-Owned Businesses (PRovoke - October 14, 2020)

MST Creative PR Tips For How To Work During Corona times (Everything PR - October 13, 2020)

As his firm turns 30, David Landis revisits his success—and looks ahead (Agility PR - October 14, 2020)

How A Pandemic Pushed Us To Embrace A Long Overdue Future Of Work (Forbes - October 14, 2020)

3 PR pros share new skills they've picked up during the pandemic (Muck Rack Blog - October 14, 2020)

The What, How and Why of Inbound PR (Iliyana Stareva Blog - October 14, 2020) [PODCAST]

Summary Section:

3 communication lessons from the story of the onions that were too hot for Facebook
By Adam Fisher
Media First (UK) - October 14, 2020
Have you heard the one about the onions that were too sexy for Facebook? As weird as that introduction sounds, it is not the start of a joke. This is instead the story of a social media post that propelled a small company to an audience of millions and generated coverage across the world.

Lowe's new top communicator addresses tech, DE&I and the post-COVID era
By Ted Kitterman
PR Daily - October 14, 2020
Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. 26, sees as the top challenges facing the comms function.

How PR Can Move Beyond National Hispanic Heritage Month
By Carla Santiago
PRNEWS - October 14, 2020
While we need to celebrate Latinos’ positive impact, we also should elevate and support our community, including accurately representing Afro-Latinos.

Better Together: The Evolving Relationship Between PR And Marketing
By Ben Chodor
Forbes - October 14, 2020
Both departments should strive to work in tandem, unite and amplify the brand’s identity and trust, equally contributing to the bottom line.

Agencies Double Commitment To Minority & Women-Owned Businesses
By Diana Marszalek
PRovoke - October 14, 2020
With new agencies joining the effort, the Diversity Marketing Consortium has pledged $3 million to support startups owned by minorities and women.

MST Creative PR Tips For How To Work During Corona times
By Jade Minh
Everything PR - October 13, 2020
Michael Tulipan, a partner at MST Creative PR, a boutique company that specializes in PR, social media, and digital marketing for restaurants, wine, and food was generous with his time recently in sharing with us his thoughts on how agencies can survive during corona times.

As his firm turns 30, David Landis revisits his success—and looks ahead
By Richard Carufel
Agility PR - October 14, 2020
It’s a landmark year for San Francisco-based PR & marketing communications agency Landis Communications Inc. The firm, led by founder/namesake David Landis, is celebrating the big 3-0.

How A Pandemic Pushed Us To Embrace A Long Overdue Future Of Work
By Ayelet Noff
Forbes - October 14, 2020
The pandemic has created a new thought process to reconcile when it comes to how we physically operate as a business.

3 PR pros share new skills they've picked up during the pandemic
By Jessica Lawlor
Muck Rack Blog - October 14, 2020
We checked in with three PR pros to learn about how they’ve pivoted their media relations strategies, what new communications skills they’ve acquired since March and how they’re preparing for future crises.

The What, How and Why of Inbound PR [PODCAST]
By Iliyana Stareva
Iliyana Stareva Blog - October 14, 2020
The what, how and why of Inbound PR during a podcast with John from the agency Big Ideas Machine where we chat about all things PR and inbound.
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