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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
When the Communicator Becomes the Patient (O'Dwyer's - October 13, 2020)

How To Maximize Your PR Pitches (Forbes - October 12, 2020)

Should media relations wait during election season? (PR Daily - October 13, 2020)

New Study Finds Many Social Media Managers Work More Than Their Colleagues and Plan to Leave Their Positions in Less Than Two Years (Institute for Public Relations - October 13, 2020)

Community management will become a core part of PR practice, predicts Hard Numbers' Darryl Sparey (PRmoment (UK) - October 13, 2020)

How Public Relations Has Changed in 2020 (BLND Public Relations - October 9, 2020)

6 ways communicators can prevent burnout while working in a crisis environment (Muck Rack Blog - October 12, 2020)

Exploring consumer sentiment around Hispanic representation in media (Agility PR - October 13, 2020)

Top PR trends: covid communications (Babel - October 13, 2020)

Has Tesla taken a wrong turn with its new approach to media relations? (Media First (UK) - October 12, 2020)

What Can Ben & Jerry's Teach Us About Brand Purpose? (Business 2 Community - October 11, 2020)

Summary Section:

When the Communicator Becomes the Patient
By Jennifer Brantley, Partner with MP&F Strategic Communications
O'Dwyer's - October 13, 2020
A little over a year ago, I was on the other side of healthcare communications. It started with three words: “You have cancer.” And a few months into my treatment, the words: “There’s a pandemic, and you’re at high risk.”

How To Maximize Your PR Pitches
By Kelly Ehlers, Founder and President, Ideas That Evoke
Forbes - October 12, 2020
Here are a few tips to elevate your pitches and ultimately generate impactful stories that build brand awareness.

Should media relations wait during election season?
By Dustin Siggins & Michelle Garrett
PR Daily - October 13, 2020
Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage.

New Study Finds Many Social Media Managers Work More Than Their Colleagues and Plan to Leave Their Positions in Less Than Two Years
By Institute for PR
Institute for Public Relations - October 13, 2020
Approximately half of social media managers say they work more than their colleagues and plan to leave their current role within two years, according to a new study of social media managers.

Community management will become a core part of PR practice, predicts Hard Numbers' Darryl Sparey
By Darryl Sparey, Co-founder and MD of Hard Numbers
PRmoment (UK) - October 13, 2020
"I've seen, first-hand, in lockdown, the power of community, and how effective it is at building and reaching an audience." Community management will become a core part of PR practice, predicts Hard Numbers' Darryl Sparey.

How Public Relations Has Changed in 2020
BLND Public Relations - October 9, 2020
The world of PR has surely changed along with everything else in 2020, causing our public relations firm to restructure our goals and target strategies.

6 ways communicators can prevent burnout while working in a crisis environment
By Michelle Garrett
Muck Rack Blog - October 12, 2020
How can we, as professional communicators, prevent burnout while working in a crisis environment?

Exploring consumer sentiment around Hispanic representation in media
By Richard Carufel
Agility PR - October 13, 2020
In recognition of National Hispanic Heritage Month in the U.S. (September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans' views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community.

Top PR trends: covid communications
By Holly Ashford
Babel - October 13, 2020
I’ll skip all the ‘new normal’, ‘seismic changes’, ‘plunge new depths’ chatter. We know 2020 has transformed the way most industries operate, and PR is no different.

Has Tesla taken a wrong turn with its new approach to media relations?
By Adam Fisher
Media First (UK) - October 12, 2020
How about this for an approach to dealing with journalists – don’t deal with them at all?

What Can Ben & Jerry's Teach Us About Brand Purpose?
By Pete Winter
Business 2 Community - October 11, 2020
How the ice cream manufacturer's vocal support of BLM and migrants brings its mission statements to life.
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