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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
Communicators Of The Year Awards 2020 Winners (Ragan - May 13, 2021)

How Peloton Could Improve Communications (O'Dwyer's - May 12, 2021)

Suzanne Fanning, CMO of Wisconsin Cheese on Creative Media Outreach (PRNEWS - May 12, 2021) [VIDEO]

The Psychology of Returning Employees to Office: Models for Internal Communicators (Institute for Public Relations - May 12, 2021)

10 Things We Learned During Day 2 of State of the Media Summit (Cision Media Research - May 13, 2021)

This Is Why You Need to Write Creative Content (PRSay - May 12, 2021)

6 strong ways to strengthen your public relations skills (Agility PR - May 13, 2021)

Why GOP Members Of Congress Need A Refresher Course in History 101 & Why It Provides A PR Lesson (CommPro (UK) - May 12, 2021)

Notes From A Virtual PR Agency Intern (Crenshaw Communications - May 12, 2021)

How Do You Create an Authentic Relationship With the Media? (HMA Public Relations - May 12, 2021) [PODCAST]

Is it ok to ask what the first question will be in a media interview? (Media First (UK) - May 13, 2021)

2021 Agency Rankings: Resilient Global PR Industry Declines 4% Amid Covid-19 Pandemic (PRovoke - May 13, 2021)

Summary Section:

Communicators Of The Year Awards 2020 Winners
Ragan - May 13, 2021
These winners surpassed their organizations' and clients' expectations. Amid a flood of impressive entrants, these winners stood out above the rest.

How Peloton Could Improve Communications
By Ronn Torossian, CEO of 5WPR
O'Dwyer's - May 12, 2021
Peloton's recent treadmill crisis, where the company initially pushed back against requests from regulators to recall one of its models before 70 safety incidents were later reported in connection with the product, provides an important communications lesson for brands.

Suzanne Fanning, CMO of Wisconsin Cheese on Creative Media Outreach [VIDEO]
By Nicole Schuman
PRNEWS - May 12, 2021
PRNEWS Live welcomed Suzanne Fanning, CMO of Wisconsin Cheese. Fanning discussed creative strategies to connect with the media.

The Psychology of Returning Employees to Office: Models for Internal Communicators
By Coni Judge
Institute for Public Relations - May 12, 2021
As some companies prepare to return workers to the office after over a year of working remotely, understanding what employees are thinking and feeling are critical to ensuring a successful transition.

10 Things We Learned During Day 2 of State of the Media Summit
By Mary Lorenz
Cision Media Research - May 13, 2021
The two-day event – which promised lively and insightful conversation with journalists and editors from revered media outlets across the U.S. and Canada – definitely did not disappoint. We laughed, we cried, we had minor technical difficulties! 

This Is Why You Need to Write Creative Content
By Ann Wylie
PRSay - May 12, 2021
The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy. The biggest risk communicators run is that we never get heard at all.

6 strong ways to strengthen your public relations skills
By Brett Clawson
Agility PR - May 13, 2021
To be great at public relations, you need to be skilled in very diverse areas. Critical thinking, storytelling, communicating and connection with people are all important skills to have. Skills like writing and networking come into play too though, so what should you focus on to get better at PR?

Why GOP Members Of Congress Need A Refresher Course in History 101 & Why It Provides A PR Lesson
By Arthur Solomon
CommPro (UK) - May 12, 2021
Everyone should be a student of history so they can see that the similarity of what happened in the past often resembles current events and pooh-poohing the similarities are foolish. 

Notes From A Virtual PR Agency Intern
By Sarah O’Connell
Crenshaw Communications - May 12, 2021
Our intern shares her experience thus far as a virtual PR intern and what others can learn from her journey.

How Do You Create an Authentic Relationship With the Media? [PODCAST]
By Alison Bailin
HMA Public Relations - May 12, 2021
How do you build a credible relationship with the media? Abbie Fink explores this question on this week's episode of Copper State of Mind.

Is it ok to ask what the first question will be in a media interview?
By Adam Fisher
Media First (UK) - May 13, 2021
If you have been on one of our media training courses before, you will know that in the UK it is not advised to ask journalists for their questions ahead of an interview. It is an approach that is likely to make journalists suspicious the spokesperson, and their organisation, has something to hide. But what about asking for just the first question?

2021 Agency Rankings: Resilient Global PR Industry Declines 4% Amid Covid-19 Pandemic
By Arun Sudhaman
PRovoke - May 13, 2021
PRovoke unveils its ranking of the world's top 250 PR firms, revealing encouraging resilience from the global PR industry, most notably at the bigger end of the scale.
The Daily PR Brief is put together by the analysts at ITK Information Services.   

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