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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
6 trends that will impact the PR profession in 2021 (Agility PR - January 27, 2021)

Communication Lessons From A Maddening Year (Forbes - January 27, 2021)

CSR: A New Frontier for Crisis Communications (O'Dwyer's - January 27, 2021)

Once Again, Headlines Offer Lessons for PR Pros (PRNEWS - January 27, 2021)

The Top 15 Public Relations Insights of 2020 (Institute for Public Relations - January 27, 2021)

Litigation PR: An explainer (PRmoment (UK) - January 26, 2021)

The Future Of Conferences And Events: A PR Planner's View (Crenshaw Communications - January 26, 2021)

Top PR media pitching tips (Babel - January 27, 2021)

What is Clubhouse? How PR pros can utilize this buzzed about audio-based social app (Muck Rack Blog - January 26, 2021)

Crisis Review: The Top 20 Crises Of 2020 (Part 1 Of 3) (PRovoke - January 25, 2021)

The Singapore Choices: Why Political Engagement Is Critical (Influence (UK) - January 26, 2021)

Summary Section:

6 trends that will impact the PR profession in 2021
By Tommy Morgan
Agility PR - January 27, 2021
2020 was a year of radical change for nearly every industry—to put it kindly. The COVID-19 pandemic shifted how we all live and work seemingly overnight.

Communication Lessons From A Maddening Year
By Melody Gambino, VP of Marketing of ConstructConnect
Forbes - January 27, 2021
As we move further into 2021, intentionally craft these three values into your comm plans and strategies: transparency, support and celebration.

CSR: A New Frontier for Crisis Communications
By Lucy O'Brien
O'Dwyer's - January 27, 2021
As the past year has made abundantly clear, the public is increasingly looking to companies and organizations to speak out on critical social, political and environmental issues.

Once Again, Headlines Offer Lessons for PR Pros
By Arthur Solomon
PRNEWS - January 27, 2021
News stories alert you to events that might influence the companies you represent and, more importantly, the news is a living text book for PR pros.

The Top 15 Public Relations Insights of 2020
Institute for Public Relations - January 27, 2021
The Institute for Public Relations annually compiles some of the best research that we think public relations professionals should know about from the previous year.

Litigation PR: An explainer
By Jonathan Coad
PRmoment (UK) - January 26, 2021
Though related, litigation PR differs from orthodox crisis PR because you deal with both the agenda of the media and that of your opponent.

The Future Of Conferences And Events: A PR Planner's View
By Richard Etchison
Crenshaw Communications - January 26, 2021
In 2021 industry events and conferences will continue to stay virtual. What can marketers expect for the next few months?

Top PR media pitching tips
By Abbie Anderson
Babel - January 27, 2021
With fewer journalists, changing news cycles and vast amounts of media outlets, PRs need to be top of their game when selling in a story.

What is Clubhouse? How PR pros can utilize this buzzed about audio-based social app
By Stephen Karaolis
Muck Rack Blog - January 26, 2021
If you're wondering what Clubhouse is all about, check out our guide, and how PR pros can utilize this popular audio-based social app.

Crisis Review: The Top 20 Crises Of 2020 (Part 1 Of 3)
By PRovoke Media
PRovoke - January 25, 2021
This year's Crisis Review weighs in again at a hefty 20 cases. Paul Holmes, Arun Sudhaman and Aarti Shah kick things off with 'election fraud', AstraZeneca, 5G, Rio Tinto, Huawei, McKinsey and Tyson Foods.

The Singapore Choices: Why Political Engagement Is Critical
By Stuart Thomson
Influence (UK) - January 26, 2021
Reports recently suggested that the Prime Minister has plans to make the UK the 'Singapore of Europe'. The 'regulatory freedoms' delivered by leaving the European Union can be used to help our economy. But this approach needs political engagement by those who agree, and those that disagree.
The Daily PR Brief is put together by the analysts at ITK Information Services.   

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