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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
PR Lessons From A Horrible, Terrible, No-Good Year (Forbes - February 5, 2021)

Skills to Cultivate for Your Remote Work Future (Culpwrit - February 4, 2021)

PR's Top Pros Talk: Glen Jackson (O'Dwyer's - February 4, 2021) [VIDEO]

How negotiation skills help leaders defuse work conflicts (PR Daily - February 4, 2021)

A Chat with Dexter Hunter-Torricke, Lead Communicator, Facebook Oversight Board (PRNEWS - February 3, 2021)

Webinar Rewind: What Journalists Want from PR Pros (in Their Own Words) (Cision Media Research - February 5, 2021)

AMA: How Has COVID Changed, Well, Everything? (Spin Sucks - February 5, 2021)

Good and Bad PR: We salute Captain Sir Tom Moore, but have mixed feelings about Amazon (PRmoment (UK) - February 4, 2021)

How to stage a press conference without holding one—with great media results (Agility PR - February 5, 2021)

Ethics Q&A with new CIPR President (Influence (UK) - February 5, 2021)

No "I" in PR (Online PR Blog - The Hoffman Agency - February 4, 2021)

Why you need to stop beginning your media interviews with pleasantries (Media First (UK) - February 5, 2021)

Summary Section:

PR Lessons From A Horrible, Terrible, No-Good Year
By Jeff Bradford
Forbes - February 5, 2021
2020 can be one of the most valuable experiences of our life if we take time to sift through the pain for lessons we can apply in more “normal” times.

Skills to Cultivate for Your Remote Work Future
Culpwrit - February 4, 2021
If you think you'll eventually go back to the office as it once existed, think again. Worklife has changed forever. Here are some tips to remain a top performer.

PR's Top Pros Talk: Glen Jackson [VIDEO]
By Steve Barnes
O'Dwyer's - February 4, 2021
What are Jackson Spalding co-founder Glen Jackson’s main tips for communicators who want to succeed in the coming year? Focus on your values, remember your priorities and stay committed to excellence, he tells Doug Simon in the latest “PR’s Top Pros Talk” video interview.

How negotiation skills help leaders defuse work conflicts
By Mary Olson-Menzel & Mel Shahbazian
PR Daily - February 4, 2021
A good compromise means that everyone gets a little something, but no one is completely satisfied. Getting a clean resolution requires careful listening and plenty of tenacity.

A Chat with Dexter Hunter-Torricke, Lead Communicator, Facebook Oversight Board
By Seth Arenstein
PRNEWS - February 3, 2021
Dexter Hunter-Torricke, who heads communications for Facebook's Oversight Board, tells us there’s no “easy one-liner” to describe the board.

Webinar Rewind: What Journalists Want from PR Pros (in Their Own Words)
By Marisa Hernandez
Cision Media Research - February 5, 2021
Journalists reveal how public relations professionals can get their press releases seen and covered.

AMA: How Has COVID Changed, Well, Everything?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - February 5, 2021
On this week's AMA, there were many COVID-related questions in the mailbag...so Gini Dietrich answers them all, while attempting to curl her hair.

Good and Bad PR: We salute Captain Sir Tom Moore, but have mixed feelings about Amazon
By Andy Barr
PRmoment (UK) - February 4, 2021
Well hello there communications fans and welcome to another week of Good and Bad PR.

How to stage a press conference without holding one—with great media results
By Arthur Solomon
Agility PR - February 5, 2021
Press conferences are glamorous. Account people like to work on them because they are exciting. Clients approve staging one because they expect a large media turnout for their event, which they believe will impress their bosses. But press conferences are dangerous because they are out of the control of the agency and client.

Ethics Q&A with new CIPR President
By Eva Maclaine
Influence (UK) - February 5, 2021
Now more than ever, professional ethics are being thrust into the global spotlight and are becoming a requirement for every industry, profession and individual.

No "I" in PR
By Hibo Abtidon
Online PR Blog - The Hoffman Agency - February 4, 2021
Portland PR intern Hibo Abtidon shares her experiences diving into both earned and digital PR, and the accompanying learning curve & expectations.

Why you need to stop beginning your media interviews with pleasantries
By Adam Fisher
Media First (UK) - February 5, 2021
One of the benefits of the lockdown and working from home is I get to see and hear more media interviews. Not only does this help with inspiration for this media training blog but, with my headphones in, I can also largely ignore the home-schooling carnage erupting around me. The downside of this situation, however, is I keep hearing spokespeople make the same mistake at the start of their interviews.
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