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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
Why You Should Stop Pitching The Media And Start Developing Relationships (Forbes - March 15, 2021)

The Increasing Need for Inclusive Communications (O'Dwyer's - March 12, 2021)

How every communicator can deliver authentic, powerful messaging that resonates (PR Daily - March 15, 2021)

Webinar Rewind: How to Integrate Paid, Owned and Earned Media (Without Losing Your Mind) (Cision Media Research - March 15, 2021)

Digital Gatherings Have Changed Experiential Marketing (Spin Sucks - March 15, 2021)

Reddit: Where PR Goes to Die (But It Doesn't Have to) – What Agencies (and Their Clients) Should Know (Ishmael's Corner - The Hoffman Agency - March 15, 2021)

How to navigate the year of 'social media hesitation' (Ragan - March 15, 2021)

PR Firms: Doing Well, But Doing Good? (Flatiron Communications - March 13, 2021)

Scenario Planning Key to Social Media Marketing to an Angry Mob in 2021 (Business 2 Community - March 12, 2021)

Is a Morning Routine the Key to Getting More Done Each Day? (SASC - March 12, 2021)

PR Masters Series Podcast, Episode #45 – Ronn Torossian (CommPro (UK) - March 15, 2021) [PODCAST]

Summary Section:

Why You Should Stop Pitching The Media And Start Developing Relationships
By Lee Gordon, Vice President of Global Communications & Public Relations at Brunswick Corporation
Forbes - March 15, 2021
Communications and PR professionals: use these four strategies to change how you pitch and change your results.

The Increasing Need for Inclusive Communications
By Valerie Di Maria, Founder and Principal of the10company
O'Dwyer's - March 12, 2021
As we mark a full year of working remotely and continue to experience the power of social movements such as Black Lives Matter, the impact is being felt in myriad ways. This uncharted environment has made every enterprise reevaluate how they act, to whom they communicate, what they say and how.

How every communicator can deliver authentic, powerful messaging that resonates
By Robby Brumberg
PR Daily - March 15, 2021
Gain expert insights into crafting modern messaging from speechwriting heavy hitters who served under President Obama, Hillary Clinton and Laura Bush.

Webinar Rewind: How to Integrate Paid, Owned and Earned Media (Without Losing Your Mind)
Cision Media Research - March 15, 2021
In the final session of our Best Practices for Communicators in 2021 webinar series, we spoke with representatives from Jackson Family Wines and ALG Vacations about how they're integrating paid, owned and earned media to build their brands and drive measurable outcomes.  

Digital Gatherings Have Changed Experiential Marketing
By Annabel Maw
Spin Sucks - March 15, 2021
When large-scale live events suddenly stopped happening and experiential marketing touchpoints went digital, Annabel Maw says opportunities abound!

Reddit: Where PR Goes to Die (But It Doesn't Have to) – What Agencies (and Their Clients) Should Know
Ishmael's Corner - The Hoffman Agency - March 15, 2021
For comms professionals, Reddit can seem like a black box. Fear not, this post attempts to explain how PR should use and approach Reddit.

How to navigate the year of 'social media hesitation'
By Anthony Hagan, Director of social media at Mustache Agency
Ragan - March 15, 2021
With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane?

PR Firms: Doing Well, But Doing Good?
By Peter Himler
Flatiron Communications - March 13, 2021
It’s been a long-time pet peeve of mine to observe how many reputable firms in the PR industry will accept clients whose business or advocacy goals raise ethical questions.

Scenario Planning Key to Social Media Marketing to an Angry Mob in 2021
By Arik Hanson
Business 2 Community - March 12, 2021
Between the pandemic, politics, racial injustice, and a long list of other issues and topics, there’s absolutely no shortage of things to be legitimately frustrated and angry about right now.

Is a Morning Routine the Key to Getting More Done Each Day?
By Stephanie A. Smith
SASC - March 12, 2021
Since I implemented a morning routine into my life I look forward to the work I get to do (not have to do) each day. Through my nerdy tracking of time and tasks, I can assure you that my morning routine is the key to getting more done each day.

PR Masters Series Podcast, Episode #45 – Ronn Torossian [PODCAST]
CommPro (UK) - March 15, 2021
Today’s special guest is Ronn Torossian, founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States.
The Daily PR Brief is put together by the analysts at ITK Information Services.   

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