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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
15 Marketing, Advertising And PR Trends That Will Take Off This Year (Forbes Agency Council - January 26, 2021)

PR's Top Pros Talk: Luke Lambert (O'Dwyer's - January 25, 2021)

After She Faces the Nation on CBS, PR Tips for Dr. Birx (PRNEWS - January 25, 2021)

The Capitol Riots: A Crisis Communication Retrospect (PRSay - January 26, 2021)

What CEOs Expect of Marketers When It Comes to Results (Spin Sucks - January 26, 2021)

Why PR And Digital Marketing Work Hand In Hand (Forbes - January 26, 2021)

We need more than PR (Influence (UK) - January 25, 2021)

The Future is Now: When a tired cliché becomes a PR call to action (Agility PR - January 26, 2021)

The power of PR measurement with Katie Delahaye Paine | On Top of PR (Axia Public Relations - January 26, 2021) [PODCAST]

Taking Lessons from Celebrities About New Ways to Engage with Virtual or In-person Event Attendees (CommPro (UK) - January 25, 2021)

Your Response to Business Reviews Might Count as Much as the Review Itself (Sword and the Script - January 26, 2021)

Summary Section:

15 Marketing, Advertising And PR Trends That Will Take Off This Year
Forbes Agency Council - January 26, 2021
In the agency world, trends come and go. With their fingers on the pulse of the latest emerging trends, the experts of Forbes Agency Council share those that they anticipate rising in prominence this year.

PR's Top Pros Talk: Luke Lambert
By Steve Barnes
O'Dwyer's - January 25, 2021
In the latest "PR's Top Pros Talk" video interview, G&S Business Communications president and CEO Luke Lambert tells Doug Simon that keeping one eye on the rear-view mirror is actually a good way to build success on the road ahead.

After She Faces the Nation on CBS, PR Tips for Dr. Birx
By Seth Arenstein
PRNEWS - January 25, 2021
All this led to an idea: If you were working as a PR pro for Birx, how would advise her? Should she have done the CBS interview at this time?

The Capitol Riots: A Crisis Communication Retrospect
By Aileen Izquierdo and Heather Radi-Bermudez
PRSay - January 26, 2021
The violence in our nation's Capitol on Jan. 6 further illustrates the importance of strategic communication planning in an effort to manage challenging, scary and sometimes unthinkable situations.

What CEOs Expect of Marketers When It Comes to Results
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - January 26, 2021
According to a survey by StrategyBox of more than 100 CEOs, more than half aren’t convinced their marketing teams are driving results.

Why PR And Digital Marketing Work Hand In Hand
By Jessica Wong
Forbes - January 26, 2021
Traditionally, most of the brand and company coverage we needed was in print (newspapers, trade magazines) and broadcasted over the radio and television. While the previous means of communication aren't obsolete, they're now facing a giant competitor: the internet. It's safe to say that brands that aren't online will likely not be found anywhere else.

We need more than PR
By Ella Minty
Influence (UK) - January 25, 2021
PR in and of itself will never ever be enough for us, its practitioners, to shine and be recognised for the value that we bring.

The Future is Now: When a tired cliché becomes a PR call to action
By Valerie Christopherson
Agility PR - January 26, 2021
As I start to take a look at what the landscape of what the communications industry might look like going forward in 2021, I'm reminded of—now bear with me here because this is going to get a little weird—a Snickers ad from the early days of 2020 pandemic marketing.

The power of PR measurement with Katie Delahaye Paine | On Top of PR [PODCAST]
By On Top of PR
Axia Public Relations - January 26, 2021
Learn why measuring PR is a must for any PR campaign with our guest Katie Delahaye Paine.

Taking Lessons from Celebrities About New Ways to Engage with Virtual or In-person Event Attendees
By Mark Roberts, CMO, TPx
CommPro (UK) - January 25, 2021
Ask anyone who knows me, and they’d probably say I’m the last person they’d expect to look to a celebrity for inspiration. But the business world can learn a thing or two from this group when it comes to increasing our engagement with audiences in the new-look virtual world.

Your Response to Business Reviews Might Count as Much as the Review Itself
By Frank Strong
Sword and the Script - January 26, 2021
Respond to reviews with diplomacy; while you may not change the reviewer’s mind, it will have an impact on other customers that read it.
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