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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
Lessons from 'cat filter lawyer,' Warren Buffet and more (Ragan - February 15, 2021)

For Global Ethics Month, Consider the ABC's of Ethical Failures (PRNEWS - February 15, 2021)

Public Health and Online Misinformation: Challenges and Recommendations (Institute for Public Relations - February 12, 2021)

Handle Trolls and Bad Actors with Social Media Moderation (Spin Sucks - February 16, 2021)

Philanthropist Craig Newmark on Ethical Communication (PRSay - February 12, 2021)

3 communications lessons from viral 'Gorilla Glue' videos (PR Daily - February 15, 2021)

Your PR Primer: Microsoft outfoxes Google then plays Minecraft and your free guide to behaviour change communications (PRmoment (UK) - February 16, 2021)

5 ways COVID has changed tourism PR—for the better (Agility PR - February 12, 2021)

Lessons from tweet that showed the recipe for social media success (Media First (UK) - February 16, 2021)

Future of Data, Analytics, and Marketing (Everything PR - February 16, 2021)

Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey (Sword and the Script - February 16, 2021)

4 things I learned from a journalist who didn't cover my pitch (Muck Rack Blog - February 12, 2021)

Summary Section:

Lessons from 'cat filter lawyer,' Warren Buffet and more
By Robby Brumberg
Ragan - February 15, 2021
Here are some choice highlights, lowlights and soundbites from the wild world of communication from Feb. 8-12.

For Global Ethics Month, Consider the ABC's of Ethical Failures
By Mark McClennan
PRNEWS - February 15, 2021
As the Notre Dame Center for Ethical Leadership reports, doing the right thing takes time, a precious commodity in our 24/7 culture.

Public Health and Online Misinformation: Challenges and Recommendations
By Briony Swire-Thompson and David Lazer
Institute for Public Relations - February 12, 2021
Dr. Briony Swire-Thompson and Dr. David Lazer explored how individuals interact with inaccurate health information online, and how the ability to access so much information is affecting health outcomes. In addition, the researchers explored how the perceived trustworthiness of the institutions conveying health information has changed over time.

Handle Trolls and Bad Actors with Social Media Moderation
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - February 16, 2021
When creating your social media moderation policy, there are different levels to take into account and there are policy nuances and context to attend to.

Philanthropist Craig Newmark on Ethical Communication
By Greg Beaubien
PRSay - February 12, 2021
"My idea of ethical behavior is treating people like you want to be treated," Craig Newmark said. Even while facing tough choices, "if you set that as your moral compass, it's a really good start."

3 communications lessons from viral 'Gorilla Glue' videos
By Beki Winchel
PR Daily - February 15, 2021
A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. Here’s what PR pros should glean from it.

Your PR Primer: Microsoft outfoxes Google then plays Minecraft and your free guide to behaviour change communications
PRmoment (UK) - February 16, 2021
In Australia there is battle with the Australian government and media owners on one side and Google and Facebook on the other. The battle has just been won by Microsoft, who weren't even participants.

5 ways COVID has changed tourism PR—for the better
By Jeremy Sutter
Agility PR - February 12, 2021
The outbreak of the coronavirus pandemic has forever changed public relations, especially when it relates to travel.

Lessons from tweet that showed the recipe for social media success
By Adam Fisher
Media First (UK) - February 16, 2021
Now, we could bring you our thoughts on the latest high-profile media interview. But then we thought it would be much better if we took a look at the story that got Britain talking – whether Weetabix and Heinz baked beans are an acceptable breakfast combo.

Future of Data, Analytics, and Marketing
By Ronn Torossian, CEO of 5WPR
Everything PR - February 16, 2021
While we're still living in uncertain times, analytics and data matter to brands and corporations more than ever. Marketers have to improve the customers' experiences, increase their brand loyalty, drive acquisition and create growth for a business, and they have the most powerful tool to do so – data.

Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey
By Frank Strong
Sword and the Script - February 16, 2021
The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content.

4 things I learned from a journalist who didn't cover my pitch
By Hope Arcuri
Muck Rack Blog - February 12, 2021
Last week I experienced a rough day in my PR career. 
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